All articles written by: Matt Rosenfeld

Advertising Is Only 1/3 of Winning on Amazon

By Matt Rosenfeld / September 3, 2026
Posted in

✍️ Matt Rosenfeld is President of CRUSH, an Acadia Company. With AI transforming the search landscape and constant updates to the platform, sellers often treat Amazon like a chaotic, blank canvas…

Taming the Organic Wild: Rewriting Organic Strategy in the AI Era (Part 2)

By Matt Rosenfeld / March 19, 2026
Posted in , ,

Gary Hammerschlag is a Team Lead of Account Strategy – Retail Marketplaces. Matt Rosenfeld is President – CRUSH, an Acadia Company. This is Part 2 of a two-part series on…

Taming the Organic Wild: Rewriting Organic Strategy in the AI Era (Part 1)

By Matt Rosenfeld / March 4, 2026
Posted in , ,

Gary Hammerschlag is a Team Lead of Account Strategy – Retail Marketplaces. Matt Rosenfeld is President – CRUSH, an Acadia Company. This is Part 1 of a two-part series on…

How to Win Customers in the AI Search Era | AI Engine Optimization Guide for Marketers

By Matt Rosenfeld / November 12, 2025
Posted in , ,

About the Authors: ✍️ Scott Walldren is the Head of SEO at Acadia ✍️ Matt Rosenfeld is the President of CRUSH, an Acadia Company Summary: AI engines like ChatGPT, Claude,…