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Find our latest insights from industry experts, clients, and the Acadia network.

How AI Can Unlock – Not Override – Creativity – 5 Ways to Turn Generative AI into the Ultimate Assistant

Paula Ersly is a Head of Social Strategy at Acadia. Is ChatGPT a friend or foe? The AI tool has consumed the attention of companies eager to find out how it can be used to save time, create more efficiencies, and maybe even cut corners. That can be a chilling prospect for copywriters, marketers, and…


How AI Can Unlock – Not Override – Creativity – 5 Ways to Turn Generative AI into the Ultimate Assistant

Paula Ersly is a Head of Social Strategy at Acadia. Is ChatGPT a friend or foe? The AI tool has consumed the attention of companies eager to find out how it can be used to save time, create more efficiencies, and maybe even cut corners. That can be a chilling prospect for copywriters, marketers, and…


Source: https://www.mediapost.com/publications/article/384700/acadia-takes-biggest-media-slice-yet-california-p.html?edition=130053

California Pizza Kitchen Names Acadia as Its Media Agency of Record

We are delighted to announce one of our newest clients at Acadia, California Pizza Kitchen.  Like many of our clients, California Pizza Kitchen is a brand with large, entrenched, competitors. Simply replicating the strategies (and budgets!) of the big guys is not an option. CPK must work their marketing dollars smarter.  For CPK, we will…


Source: https://www.mediapost.com/publications/article/384700/acadia-takes-biggest-media-slice-yet-california-p.html?edition=130053

California Pizza Kitchen Names Acadia as Its Media Agency of Record

We are delighted to announce one of our newest clients at Acadia, California Pizza Kitchen.  Like many of our clients, California Pizza Kitchen is a brand with large, entrenched, competitors. Simply replicating the strategies (and budgets!) of the big guys is not an option. CPK must work their marketing dollars smarter.  For CPK, we will…


Measuring What Matters: The Four Stages of Media Measurement

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu, The Art of War This quote from Sun Tzu rings as true in marketing today as it did in military strategy 2,500 years ago. Too often brands are relying on tactics – ad spend, email marketing…


Measuring What Matters: The Four Stages of Media Measurement

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu, The Art of War This quote from Sun Tzu rings as true in marketing today as it did in military strategy 2,500 years ago. Too often brands are relying on tactics – ad spend, email marketing…


Walmart.com Review Syndication – What Are the Options?

Recently, a beauty brand I work with asked me a question that should have been simple to answer. The client had just launched a new product on Walmart.com, and his priority was to boost the number of reviews on the platform. He wanted to know the best tool to help.  It is a tricky question…


Walmart.com Review Syndication – What Are the Options?

Recently, a beauty brand I work with asked me a question that should have been simple to answer. The client had just launched a new product on Walmart.com, and his priority was to boost the number of reviews on the platform. He wanted to know the best tool to help.  It is a tricky question…


What You Need to Know About Google’s March Core Update

Google’s March 2023 Core Algorithm Update has led to significant ranking fluctuations and search traffic changes, impacting a significant number of websites. As a trusted agency partner, Acadia is here to help you understand the key takeaways from this update, its implications, and provide insights on how to adapt and improve your website’s performance. What…


What You Need to Know About Google’s March Core Update

Google’s March 2023 Core Algorithm Update has led to significant ranking fluctuations and search traffic changes, impacting a significant number of websites. As a trusted agency partner, Acadia is here to help you understand the key takeaways from this update, its implications, and provide insights on how to adapt and improve your website’s performance. What…


What Does It Mean to Be a Google Premier Partner?

Each year, Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program. These companies are among the top 3% of Google Partners in their respective countries, and it is the most exclusive tier of Google’s partner program.   We are proud to…


What Does It Mean to Be a Google Premier Partner?

Each year, Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program. These companies are among the top 3% of Google Partners in their respective countries, and it is the most exclusive tier of Google’s partner program.   We are proud to…


Why Amazon Posts Is a Huge Overlooked Opportunity for Brands

Tamara Vukovic is a Senior Account Specialist at Acadia Again and again, I have found that brands are overlooking one of Amazon’s simplest tools to grow their visibility: Amazon Posts. You can think of Amazon Posts as the e-commerce giant’s version of Instagram. You upload photos of your products alongside a caption and category tags….


Why Amazon Posts Is a Huge Overlooked Opportunity for Brands

Tamara Vukovic is a Senior Account Specialist at Acadia Again and again, I have found that brands are overlooking one of Amazon’s simplest tools to grow their visibility: Amazon Posts. You can think of Amazon Posts as the e-commerce giant’s version of Instagram. You upload photos of your products alongside a caption and category tags….


How to Build an Effective Customer Data Platform (CDP)

Customer Data Platforms are having a moment. As privacy changes from Apple and Google continue to shake up the digital ad industry, many brands are asking themselves: What can we do with our own first-party data?  The answer, as we discuss in more depth here, is to build a Customer Data Platform (CDP). CDPs bring…


How to Build an Effective Customer Data Platform (CDP)

Customer Data Platforms are having a moment. As privacy changes from Apple and Google continue to shake up the digital ad industry, many brands are asking themselves: What can we do with our own first-party data?  The answer, as we discuss in more depth here, is to build a Customer Data Platform (CDP). CDPs bring…


acadia team

What Is a CDP? Intro to Customer Data Platforms

Many brands I speak to rely on gut instinct to figure out who their customers are and how they discover products. But it doesn’t have to be this way. These brands are usually sitting on critical insights about the shopping journeys of their customers-they just have to clean up their data first.  And to do…


acadia team

What Is a CDP? Intro to Customer Data Platforms

Many brands I speak to rely on gut instinct to figure out who their customers are and how they discover products. But it doesn’t have to be this way. These brands are usually sitting on critical insights about the shopping journeys of their customers-they just have to clean up their data first.  And to do…


Why you can’t just scale up your ad spend

One of the most common misunderstandings I hear as a paid media manager centers on scaling up ad spend. Brands often come to me wanting to double or triple their upfront spend, and they expect a proportional increase in sales. Unfortunately, it rarely works this way. When you increase your ad spend, at a certain…


Why you can’t just scale up your ad spend

One of the most common misunderstandings I hear as a paid media manager centers on scaling up ad spend. Brands often come to me wanting to double or triple their upfront spend, and they expect a proportional increase in sales. Unfortunately, it rarely works this way. When you increase your ad spend, at a certain…


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