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Find our latest insights from industry experts, clients, and the Acadia network.
What Does It Mean to Be a Google Premier Partner?
Each year, Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program. These companies are among the top 3% of Google Partners in their respective countries, and it is the most exclusive tier of Google’s partner program. We are proud to…
What Does It Mean to Be a Google Premier Partner?
Each year, Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program. These companies are among the top 3% of Google Partners in their respective countries, and it is the most exclusive tier of Google’s partner program. We are proud to…
Why Amazon Posts Is a Huge Overlooked Opportunity for Brands
Tamara Vukovic is a Senior Account Specialist at Acadia Again and again, I have found that brands are overlooking one of Amazon’s simplest tools to grow their visibility: Amazon Posts. You can think of Amazon Posts as the e-commerce giant’s version of Instagram. You upload photos of your products alongside a caption and category tags….
Why Amazon Posts Is a Huge Overlooked Opportunity for Brands
Tamara Vukovic is a Senior Account Specialist at Acadia Again and again, I have found that brands are overlooking one of Amazon’s simplest tools to grow their visibility: Amazon Posts. You can think of Amazon Posts as the e-commerce giant’s version of Instagram. You upload photos of your products alongside a caption and category tags….
How to Build an Effective Customer Data Platform (CDP)
Customer Data Platforms are having a moment. As privacy changes from Apple and Google continue to shake up the digital ad industry, many brands are asking themselves: What can we do with our own first-party data? The answer, as we discuss in more depth here, is to build a Customer Data Platform (CDP). CDPs bring…
How to Build an Effective Customer Data Platform (CDP)
Customer Data Platforms are having a moment. As privacy changes from Apple and Google continue to shake up the digital ad industry, many brands are asking themselves: What can we do with our own first-party data? The answer, as we discuss in more depth here, is to build a Customer Data Platform (CDP). CDPs bring…
What Is a CDP? Intro to Customer Data Platforms
Many brands I speak to rely on gut instinct to figure out who their customers are and how they discover products. But it doesn’t have to be this way. These brands are usually sitting on critical insights about the shopping journeys of their customers-they just have to clean up their data first. And to do…
What Is a CDP? Intro to Customer Data Platforms
Many brands I speak to rely on gut instinct to figure out who their customers are and how they discover products. But it doesn’t have to be this way. These brands are usually sitting on critical insights about the shopping journeys of their customers-they just have to clean up their data first. And to do…
Why you can’t just scale up your ad spend
One of the most common misunderstandings I hear as a paid media manager centers on scaling up ad spend. Brands often come to me wanting to double or triple their upfront spend, and they expect a proportional increase in sales. Unfortunately, it rarely works this way. When you increase your ad spend, at a certain…
Why you can’t just scale up your ad spend
One of the most common misunderstandings I hear as a paid media manager centers on scaling up ad spend. Brands often come to me wanting to double or triple their upfront spend, and they expect a proportional increase in sales. Unfortunately, it rarely works this way. When you increase your ad spend, at a certain…
1P Data, Minimum Ad Spend: Answering Your Amazon Marketing Cloud FAQs
If you use Amazon DSP for advertising, then Amazon Marketing Cloud (AMC) is one of the most important tools you might be overlooking. AMC can help you answer key questions about what your advertising funnel really looks like, the typical path to purchase your customers take, and more. According to Stratably, 44% of brands are…
1P Data, Minimum Ad Spend: Answering Your Amazon Marketing Cloud FAQs
If you use Amazon DSP for advertising, then Amazon Marketing Cloud (AMC) is one of the most important tools you might be overlooking. AMC can help you answer key questions about what your advertising funnel really looks like, the typical path to purchase your customers take, and more. According to Stratably, 44% of brands are…
PPC 2022 in review
Why 2023 will be the year of diversified ad spending In 2022, cracks started to appear in Facebook’s and Google’s online advertising duopoly. Over the past 12 months, both platforms have become less detailed in their ad-reporting metrics, thanks to the end of third-party cookies and Apple’s privacy-focused iOS updates. Now, brands that want to…
PPC 2022 in review
Why 2023 will be the year of diversified ad spending In 2022, cracks started to appear in Facebook’s and Google’s online advertising duopoly. Over the past 12 months, both platforms have become less detailed in their ad-reporting metrics, thanks to the end of third-party cookies and Apple’s privacy-focused iOS updates. Now, brands that want to…
3 Business Questions You Can Answer with Amazon Marketing Cloud
For years, we have heard from brand owners who want more detailed information about how their ads are performing on Amazon. On their DTC sites, they are used to generating highly specific insights on paths to purchase, conversion rates, and more. But on the Amazon side of their business, they receive only aggregated reports and…
3 Business Questions You Can Answer with Amazon Marketing Cloud
For years, we have heard from brand owners who want more detailed information about how their ads are performing on Amazon. On their DTC sites, they are used to generating highly specific insights on paths to purchase, conversion rates, and more. But on the Amazon side of their business, they receive only aggregated reports and…
5 Myths About Amazon DSP
Emily Ostrander, PPC Manager at Bobsled (Acadia?), shares 5 myths about Amazon DSP and why she thinks they’re wrong – why you should invest in DSP, how it works, who can benefit from it, and more.
5 Myths About Amazon DSP
Emily Ostrander, PPC Manager at Bobsled (Acadia?), shares 5 myths about Amazon DSP and why she thinks they’re wrong – why you should invest in DSP, how it works, who can benefit from it, and more.
5 Ways to Make Your Emails Stand out During the Holiday Season
The end of the year is shortly approaching and with revenue goals needing to be met, the fastest and most efficient way to make those extra sales is by sending out emails. This isn’t a secret anymore as your inbox sees an increase in emails during the holiday season. With many companies trying to push…
5 Ways to Make Your Emails Stand out During the Holiday Season
The end of the year is shortly approaching and with revenue goals needing to be met, the fastest and most efficient way to make those extra sales is by sending out emails. This isn’t a secret anymore as your inbox sees an increase in emails during the holiday season. With many companies trying to push…