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Find our latest insights from industry experts, clients, and the Acadia network.
Aligning Sales and Marketing Orgs to Prepare for an Ecomm Future
This is a summary of an interview from the Ecommerce Braintrust podcast. Kiri Masters, Acadia’s head of retail strategy, speaks with Ben Galvin, Vice President of Sales, National Accounts at Flying Embers. Prior to Flying Embers, Ben was a Senior Director, Omnichannel Retail Sales & Category Leadership at Constellation Brands, he held National Accounts roles…
Aligning Sales and Marketing Orgs to Prepare for an Ecomm Future
This is a summary of an interview from the Ecommerce Braintrust podcast. Kiri Masters, Acadia’s head of retail strategy, speaks with Ben Galvin, Vice President of Sales, National Accounts at Flying Embers. Prior to Flying Embers, Ben was a Senior Director, Omnichannel Retail Sales & Category Leadership at Constellation Brands, he held National Accounts roles…
What You Need to Know About Google’s August 2023 Core Update
Scott Walldren is the Head of SEO at Acadia Introduction Every few months, the digital landscape experiences seismic shifts courtesy of Google’s core updates. As Google’s August 2023 core update completed its rollout on September 7, 2023, webmasters and SEO experts were abuzz with discussions about the most recent changes. Let’s unravel the intricacies of…
What You Need to Know About Google’s August 2023 Core Update
Scott Walldren is the Head of SEO at Acadia Introduction Every few months, the digital landscape experiences seismic shifts courtesy of Google’s core updates. As Google’s August 2023 core update completed its rollout on September 7, 2023, webmasters and SEO experts were abuzz with discussions about the most recent changes. Let’s unravel the intricacies of…
How “Non-endemic” Brands Can Tap Into Amazon’s DSP Advertising Platform to Reach a Highly Targeted Audience
Amazon DSP advertising… it’s not just for brands who sell physical items on Amazon.com. If you watched Thursday Night Football last year, you would have noticed all kinds of “non-endemic” brands who ran ads. Why? Because Amazon has 2 extremely compelling attributes for brands in any industry vertical: Rich audience targeting based off 1P data…
How “Non-endemic” Brands Can Tap Into Amazon’s DSP Advertising Platform to Reach a Highly Targeted Audience
Amazon DSP advertising… it’s not just for brands who sell physical items on Amazon.com. If you watched Thursday Night Football last year, you would have noticed all kinds of “non-endemic” brands who ran ads. Why? Because Amazon has 2 extremely compelling attributes for brands in any industry vertical: Rich audience targeting based off 1P data…
Acadia Earns ‘Best Place to Work’ Honors for Second Consecutive Year
Jonathan Kahn is the Marketing Director at Acadia. In an industry that is known for employee turnover as high as 40%, Acadia is proud to be considered a top place to work by its own staff. Not only as a fast-growing digital marketing agency always looking for future talent, but for our clients who know…
Acadia Earns ‘Best Place to Work’ Honors for Second Consecutive Year
Jonathan Kahn is the Marketing Director at Acadia. In an industry that is known for employee turnover as high as 40%, Acadia is proud to be considered a top place to work by its own staff. Not only as a fast-growing digital marketing agency always looking for future talent, but for our clients who know…
Two Ways Amazon Is Making It Harder For Smaller Brands To Succeed – And What To Do Now
Kiri Masters is the Head of Retail Strategy at Acadia. Amazon wants to be the everything store, and while that path is paved with the hundreds of thousands of small to medium sized brands that make up Amazon’s business, it’s not exactly in the company’s interest to put those SMEs front and center. You can…
Two Ways Amazon Is Making It Harder For Smaller Brands To Succeed – And What To Do Now
Kiri Masters is the Head of Retail Strategy at Acadia. Amazon wants to be the everything store, and while that path is paved with the hundreds of thousands of small to medium sized brands that make up Amazon’s business, it’s not exactly in the company’s interest to put those SMEs front and center. You can…
How To Be A Great Client – 9 Ways To Inspire Your Agency’s Best Work
T his is an op-ed from Jared Belsky, CEO and co-founder of Acadia. It originally appeared in Ad Age on August 17, 2023 At age 28, Coca-Cola made me brand manager on Fanta, with a multimillion-dollar budget and a 10-person team at agency Starcom Mediavest. My briefs to the agency were rushed and lazy. My…
How To Be A Great Client – 9 Ways To Inspire Your Agency’s Best Work
T his is an op-ed from Jared Belsky, CEO and co-founder of Acadia. It originally appeared in Ad Age on August 17, 2023 At age 28, Coca-Cola made me brand manager on Fanta, with a multimillion-dollar budget and a 10-person team at agency Starcom Mediavest. My briefs to the agency were rushed and lazy. My…
Yes, it’s August. But peak season prep starts now
Kiri Masters is the Head of Retail Strategy at Acadia The peak shopping season has morphed and molded into a new shape: one that’s longer, lumpier, and in some sense also “skinnier”, with more promotional events that brands are expected to provide discounts for. 2023 will see a fall Prime event in October, in addition…
Yes, it’s August. But peak season prep starts now
Kiri Masters is the Head of Retail Strategy at Acadia The peak shopping season has morphed and molded into a new shape: one that’s longer, lumpier, and in some sense also “skinnier”, with more promotional events that brands are expected to provide discounts for. 2023 will see a fall Prime event in October, in addition…
How To Index Your Brand In AI Using Traditional SEO
It’s our view here at Acadia that AI is not just a way to improve productivity for a marketer, it will actually become a marketing channel in and of itself. Let me explain. Many users are now using conversational AI models like chatGPT, Bard, and Bing (which is built on chatGPT) to do research, rather…
How To Index Your Brand In AI Using Traditional SEO
It’s our view here at Acadia that AI is not just a way to improve productivity for a marketer, it will actually become a marketing channel in and of itself. Let me explain. Many users are now using conversational AI models like chatGPT, Bard, and Bing (which is built on chatGPT) to do research, rather…
AI on Amazon: how brands can prepare to index their products in AI chat results
Job postings on Amazon’s website earlier this year show that Amazon has plans to add generative AI to its shopping experience. “We’re working to improve shopping on Amazon using the conversational capabilities of large language models, and are searching for pioneers who are passionate about technology, innovation, and customer experience, and are ready to make…
AI on Amazon: how brands can prepare to index their products in AI chat results
Job postings on Amazon’s website earlier this year show that Amazon has plans to add generative AI to its shopping experience. “We’re working to improve shopping on Amazon using the conversational capabilities of large language models, and are searching for pioneers who are passionate about technology, innovation, and customer experience, and are ready to make…
4 Big Themes From the ANA’s 2023 Digital and Social Media Conference
Chad Crowe is a Partner and Head of Operations at Acadia. The ANA Digital and Social Media Conference is one of the leading industry events dedicated to emerging themes, challenges, and trends for marketers of large brands. I was fortunate to speak at the event alongside our client, Scott Hargrove, CMO at California Pizza Kitchen….
4 Big Themes From the ANA’s 2023 Digital and Social Media Conference
Chad Crowe is a Partner and Head of Operations at Acadia. The ANA Digital and Social Media Conference is one of the leading industry events dedicated to emerging themes, challenges, and trends for marketers of large brands. I was fortunate to speak at the event alongside our client, Scott Hargrove, CMO at California Pizza Kitchen….