Greenlight
The Need
The Greenlight banking and investing app for kids and teens put its Google returns at risk when it changed its domain name from Greelightcard.com to Greenlight.com. While the new name supported a financial literacy positioning far beyond debit cards, the specificity of the old URL gave it real authority on Google; it consistently came up in the top three results for kid card searches. Our job was to bring the same kind of authority to the new site, so Greenlight can become as prominent and relevant as the biggest brands in financial services.
How We Helped
We did a complete pre- and post-migration program. First, we audited the new website comprehensively to identify any broken links, bad page results, or technical bugs that could impede search results. Then we tested multiple variations of keywords and provided pre- and post-migration guidance. To do it, we ran onsite, offsite, technical best practices, tactical pre- and post-launch signal and metadata audits. We also provided ongoing SEO support and optimizations to facilitate continued organic growth.
Results
Already, the campaign has made Greenlight the top result for “best debit card for teens” as well as “best credit card for kids.”
32.7%
Lift in organic search due to migrating Greenlight from www.greenlightcard.com to www.greenlight.com
1st
Has vaulted to the first page of Google for the term “debit card” and now outperforms institutions like US Bank, Wells Fargo, and Capital One.
#1
Ranking maintained for the keyword “debit cards for kids" through the migration process
43.73%
Increase in total number of keywords in coveted traffic-driving positions on Google (top 3). An all-time high in the six months post-migration.
Work
