As a flagship brand for Amyris, Pipette Baby was looking to expand its brand from focusing on babies to including Mommy care products. Their aggressive growth goal of more than 40% — made even more daunting because a third of the previous year’s sales came from hand sanitizer driven by the global pandemic. As the new year started, Pipette baby searched for a growth platform that could support their internal ambitions.
Our strategy implemented a multiplatform approach that utilized data analysis to align customer audiences to resonating ad copy to generate a lifelong advocate with a high LTV. Using past purchaser data to create robust best customer audiences, we utilized look-a-like audiences and demographic data to place the budget in areas to support high impact growth while testing and monitoring ad copy alignment aggressively to achieve and maintain growth.
58%
INCREASE IN TRAFFIC
18%
INCREASE IN SPENDING
48%
INCREASE IN ANNUAL REVENUE
35%
INCREASE TO FIRST-PAGE RANKING
42%
INCREASE IN ANNUAL REVENUE
66%
INCREASE IN TARGETED TRAFFIC