Pipette Baby — Acadia.io

The Need:

As a flagship brand for Amyris, Pipette Baby was looking to expand its brand from focusing on babies to including Mommy care products. Their aggressive growth goal of more than 40% — made even more daunting because a third of the previous year’s sales came from hand sanitizer driven by the global pandemic. As the new year started, Pipette baby searched for a growth platform that could support their internal ambitions.

A happy baby smiles on a Pipette baby wipes box.

How We Helped

Our strategy implemented a multiplatform approach that utilized data analysis to align customer audiences to resonating ad copy to generate a lifelong advocate with a high LTV. Using past purchaser data to create robust best customer audiences, we utilized look-a-like audiences and demographic data to place the budget in areas to support high impact growth while testing and monitoring ad copy alignment aggressively to achieve and maintain growth.

The Results

58%

INCREASE IN TRAFFIC

18%

INCREASE IN SPENDING

48%

INCREASE IN ANNUAL REVENUE

35%

INCREASE TO FIRST-PAGE RANKING

42%

INCREASE IN ANNUAL REVENUE

66%

INCREASE IN TARGETED TRAFFIC

See the Work

Paid Social

Pipette-Paid-Ad-30-off-Concept-B
Pipette-Paid-Ads-30-off
Pipette-Paid-Ad-30-off-Concept-C

Ready for Growth? Let’s talk.