The Need:

Poppy wanted to build upon their already solid B2B business by leaning into direct-to-consumer sales. Unfortunately, their existing e-commerce platform was ineffective at providing the necessary processes to reach their goals and create an easy-to-use customer experience.

poppy popcorn

How We Helped

We designed a site that made buying popcorn easy and fun for online shoppers. Poppy was already successful among corporate clients because it delivered an exceptional quality product with flair. Through brand extension and illustration, our team highlighted the playful brand personality. 

The Results

74.5%

Increase in Online Sales

$120K

New Email Sales Channel Revenue

See the Work

Website Development

Our team developed a Shopify website to give Poppy a best-in-class e-commerce experience with the tools and capabilities to scale its business. Poppy’s site now serves its existing B2B clients while attracting new customers eager to taste handcrafted popcorn.

Retention Marketing

Our Digital Marketing team developed a comprehensive email marketing and paid ad campaign to build on Poppy’s existing business. Our digital strategy helped Poppy reach new customers through engaging content, convert clicks into spend, and provide a personalized shopping experience with email campaigns.

Group 280

Client Testimonial

 

“Acadia’s team made our website redesign and brand refresh an exciting process! Besides being an incredibly talented and creative team, they are thorough, responsive, and always friendly. They made us feel very comfortable throughout what we thought would be a daunting project - answering all of our questions and making sure that we loved the finished product. We enjoyed working with the team, and we love our website!”

 

— Kate Maurer, Poppy Creative Lead and Content Manager

 

Ready for Growth? Let’s talk.