The Need
Poppy wanted to build upon their already solid B2B business by leaning into direct-to-consumer sales. Unfortunately, their existing e-commerce platform was ineffective at providing the necessary processes to reach their goals and create an easy-to-use customer experience.
How We Helped
We designed a site that made buying popcorn easy and fun for online shoppers. Poppy was already successful among corporate clients because it delivered an exceptional quality product with flair. Through brand extension and illustration, our team highlighted the playful brand personality.
Results
74.5%
Increase in Online Sales
$120K
New Email Sales Channel Revenue
See the Work
Before/After of Website:
Retention Marketing
Our Digital Marketing team developed a comprehensive email marketing and paid ad campaign to build on Poppy’s existing business. Our digital strategy helped Poppy reach new customers through engaging content, convert clicks into spend, and provide a personalized shopping experience with email campaigns.
Client Testimonial
“Acadia’s team made our website redesign and brand refresh an exciting process! Besides being an incredibly talented and creative team, they are thorough, responsive, and always friendly. They made us feel very comfortable throughout what we thought would be a daunting project - answering all of our questions and making sure that we loved the finished product. We enjoyed working with the team, and we love our website!”
Kate Maurer, Poppy Creative Lead and Content Manager