How would your clients and employees describe your company? What do people feel after they engage with you? What makes your company special?
Having core values that drive both your companies outward and inward actions cannot be overstated. At Acadia all of our employees know that we are about open and honest communication, second-mile service, curiosity, how can I help attitude, being lighthearted but heartfelt, and giving respect. We survey our clients every year to check that these are being delivered.
Do you sound confident, bold, empowering, trusted, friendly, soft, loud, or... ? So often companies have an idea of how they want to sound but they do not make that clear internally and thus externally there is no unified messaging. We want to understand how you want to sound so we can help speak you speak authentically.
Every company has something about their offering, their past, their people, or their method that sets them apart. Do your customers know exactly why they should pick you over others? We seek to highlight these differences so that you capitalize off of them. You need to show your customers how you fit into a different category then your competitors because...
Each one of our partners stands out for one reason or another. Do any stand out to you?