Welcome to the Acadia and SVP+MVP Digital Media Information Hub
Frequently Asked Questions
- All
- Advertising
- AI
- Bottom-of-Funnel
- Case Study
- CRO
- Full-Funnel
- Google Search
- Paid Media
- PPC
- PPC Advertising
- SEO
- SEO Strategy
- Streaming TV
- TikTok
How 700 Million People Use ChatGPT
Scott Walldren is the Head of SEO at Acadia The first comprehensive study of ChatGPT usage contradicts much of what we have assumed about AI adoption. While executives debate automation…
Read More 
Google’s June 2025 Core Update: Different Game. Same Fundamentals
Scott Walldren is the Head of SEO at Acadia Google just rolled out its June 2025 core update, and SEOs are diving into traffic drops and ranking shifts like it’s…
Read More 
5 Tests That Supercharged Go Nutré’s Conversion Rate
When you’re pouring budget into traffic acquisition-ads, influencers, SEO-there’s one question that separates high-performing brands from everyone else: Are you converting that traffic efficiently? A full homepage overhaul can seem…
Read More 
Beyond Rankings: 5 Google I/O 2025 AI Innovations Reshaping SEO Strategy
Scott Walldren is the Head of SEO at Acadia Google just announced its most significant Search overhaul in years, and the implications for brands are substantial. This isn’t another algorithm…
Read More 
AI Overviews as the New Discovery Vector: Positioning Your Brand in Generative Search Results
Remember when the biggest search shift was mobile-first indexing? We’re now facing something far more transformative. The search landscape of 2025 has fundamentally changed. Generative AI doesn’t just re-rank results-it…
Read More 
Optimizing Paid Search: Maximizing ROI at the Bottom of the Funnel
🎧 On the go? Listen to this case study in audio format. In our space, a lot of the conversations lean toward full-funnel strategies or upper-funnel tactics. While these topics…
Read More 
The Full-Funnel Impact of Streaming TV: A Case Study From a Major Beauty Brand
🎧 On the go? Listen to this case study in audio format. What does full-funnel advertising mean to you? With so many conflicting perspectives from e-commerce professionals, you could think…
Read More 
SEO in 2025: How Human Behavior Shapes Search Success
The Reality Check We could start with buzzy predictions about AI taking over search, but let’s talk about what we know: 63% of brands are seeing a positive impact from…
Read More 
Paid Media Evolution Over The Past 5 Years – 2025 Update
After a comment on the past version of this blog post, noted from 2019, I realized it has been another 5 years and a rightful time to update perspectives on…
Read More 
TikTok Ban – What Will It Really Mean For Brands
While it’s still extremely uncertain whether a full TikTok ban will be coming in January 2025, at least one avenue of reprieve for the platform was cut off as a…
Read More 
Guide to B2B SEO: Strategies for Driving Traffic, Leads, and Growth – Part 2
This is part 2 of an ongoing series Guide to B2B SEO. Building Buyer Personas and Mapping the Sales Cycle to the SEO Customer Journey A successful B2B SEO strategy…
Read More 
What’s a Google Business Profile, and Why Brands Need to Use It
Retail is, at its core, a local industry. While we may spend time, effort and plenty of dollars perfecting brand websites, storefronts serve nearby communities and are essential touchpoints for…
Read More 
Guide to B2B SEO: Strategies for Driving Traffic, Leads, and Growth – Part 1
This is part 1 of an ongoing series Guide to B2B SEO. Introduction to B2B SEO B2B SEO is a strategic process focused on driving organic traffic, generating leads, and…
Read More 
Reddit Rising: What Brands & Marketers Need to Know About the Platform, Google’s Deal, and More
Reddit has rapidly evolved from a niche forum to a significant player in shaping public opinion and influencing purchasing decisions. Google’s recent partnership with Reddit has only accelerated this trend,…
Read More 
How SEO and Paid Media Can Work Together
SEO, when done right, is essential in establishing your brand presence and driving traffic to your site organically. Is it being undermined by your paid media strategy? Sometimes, that’s the…
Read More 
Keyword Restriction on Amazon: What to Do When Your Listing is Removed
Imagine this scenario. You wake up one morning to find that Amazon has taken down half a dozen of your product listings. They don’t tell you why. For now, all you know is that your listing has been removed. You contact Amazon trying to figure out exactly what happened. They tell you your product is restricted.
Read More