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2nd Annual Acadia Digital Growth Summit:

Focus is the Fuel of Growth

August 22, 2024 

Great things happen when a community comes together, meaningful discussions are had, and relationships are nurtured.

We're back at Google’s Atlanta HQ, this peer-to-peer gathering of marketing and thought leaders will include brand-focused panels, expert-led keynotes, and roundtable discussions presented and moderated by industry experts, client partners, and Acadia’s leadership team.  The intimate and curated environment will mean more sharing and no posturing.  

You can expect engaging discussions, thought-provoking panels, and insightful takeaways.

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Some attendees and speakers from last year represented brands like:

RedRoof_Summit
SkyZone_Summit
Orkin_Summit
MGNO_Summit

As a marketing leader, it can be tough to focus on what's important.

How do you  know what to focus on? Which channels, KPIs, trends or latest methodologies. As marketing leaders we're pulled in many directions, often without know which decision is the important one.

Are these challenges…. Or opportunities? How should brands prioritize and focus? This is the backdrop of Acadia’s 2nd annual digital summit. 

Programming Will Cover:
Executive Training: How do you focus your board and/or C-Suite

Being in the digital media ecosystem can be distracting.  Everything feels like an opportunity or a fire.  Acadia CEO Jared Belsky will dive into techniques to focus your board, your leaders and yourself on the right problem to solve at the right time. 

Using Customer Segmentation & Analytics to Unlock Massive Business Results

Discover how honing your focus on key analytics can revolutionize your marketing strategy.  Identifying the right customer segments, or learning the difference in margin that one product category might drive over another, can be the real difference maker. Everyone is talking about 1P data, but in this session you will learn how a focused approach to data can drive greater impact and success in your marketing efforts and hear from two incredible brand leaders including the SVP of Marketing for Massage Envy

Using Social By Design Creative to Focus your Messaging & Get Results

Expanding reach and having a consistent brand doesn’t have to break the bank.  Well managed modern on-location shoots can be affordable when you have the right plan.  The next billboard for your OOH campaign can come from a social post if you prepare for that to happen.  Your next big campaign insight might come from your best Instagram Reel.  Learn what brand marketers from Atlanta Mission & Maggiano's Little Italy are doing in this area.

70% of your spend is on Google. Are you certain you are pushing it to its limits?

There has been even more change over the past 6 months over at Google.  The pace of innovation is dizzying, and add to that all the announcements at GML (google marketing live).  Hear from a senior google leader, our most senior Acadia search leads, and a few brave clients talk about strategies to get the most out of your google investment.

Panel: Marketing Myths and Legends

“Can you just find me a cool Influencer?” “I’d like to go viral!” “I need more followers to prove that social is working”, "once I upload the 1P data segments into Google I will make a trillion dollars in ROI, right?"

…all quotes that the Acadia team would like to debunk! Join us for a panel discussion as Acadia business unit leads dissect topics that span from Influencer to Media to Analytics. You’ll walk away with quick talking points on a variety of topics with the ultimate goal of focusing your marketing conversations away from the assumptions and toward a more productive and focused direction.

Special Guest Speaker/Author: To Be Announced

We always have a special guest, author, local celebrity or something else.  We are going to announce this soon.  Stay tuned.

We are putting an emphasis on engaging discussions between attendees. Rather than preaching from the pulpit and heavily redacted playbooks, attendees can expect intimate round-tables, expert-led discussions, and insightful takeaways from those operating in the trenches. 

Build Your Peer Network

Connect with peers from within your industry and beyond.  

As an invite-only event for mid -and senior-level marketers, you’ll be surrounded by people who are grappling with the same opportunities and challenges you are. Take this opportunity to expand your network with high-level operators. 

Already confirmed are senior marketers from Orkin, Maggianos, Red Roof and more!

You'll leave with a new network of future-forward thinkers and doers. Find your next mentor, partner, colleague, big break, or friend! 

Here is all the details:

When is the Event:

Join us August 22, 2024 (8:30 AM - 3:00 PM)

Note For Acadia Clients: Come early, or stay late to meet with your teams for Q4 strategy and planning.  This way, you get the day of learning and inspiration, but also additional take-home value.

Where is the Event: 

The Summit will be hosted at Google's newest Atlanta Office at 1105 West Peachtree Street NW, Suite 1800, Atlanta, GA 30309.

 

FAQs

Questions about the summit

If you have any questions, please contact Jonathan Kahn at Jonathan.Kahn@Acadia.io

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