Are you ready to make local connections and learn best practices from ecommerce industry luminaries? Don't miss out on this exclusive opportunity to join the most influential minds in the industry at our inaugural event - right here in Atlanta.
Join us as we gather at the prestigious Acadia headquarters in West Midtown Atlanta. Our vibrant city has emerged as the epicenter of ecommerce innovation, attracting top-notch professionals from Fortune 500 brands and startups alike. Don't miss your chance to be part of this thriving community.
2PM, Wednesday May 15, 2024
West Midtown, Atlanta, GA
Keynote: How Brands “Do” Retail Media
Presentation with Q&A from Russ Dieringer, Founder of Stratably
eCommerce is going to contribute 57% of retail growth over the next five years. This means brands have to win digitally if they want to win. But challenges abound including greater and more diverse competition, profitability challenges, and dynamic changes to how brands go to market.
At the center of this change lies retail media, fundamentally challenging how brands do business with their key retailers like Amazon and Walmart, and how they reach consumers.
The session will include proprietary research on retail media budget levels, where brands are allocating their finite budgets across retailers, factors that brands weigh in those decisions, and where the competitive edge opportunities exist for a brand to get ahead.
Russ Dieringer, Founder of Stratably
The Epicenter of Ecommerce Innovation is right here in your backyard
There are a dozen retail-focused conferences and summits on your wish-list this year. But let's be real, you might only get approval to go to one of them this year.
You hit the glittering streets of Vegas for a couple of nights, commune with smart people who "get it", and catch a couple of inspiring keynotes.
But when you get home, the sparkle starts to fade. You need to catch up on a week of missed work. Those new friends you made start fading into the abyss of your LinkedIn feed.
It’s time to make real connections, right here in the Perimeter.
Meet Digital and Ecommerce leaders from
Agenda
Registration & Networking - 2pm
Keynote: How Brands “Do” Retail Media, Russ Dieringer, Stratably - 2:30pm
The session will include proprietary research on retail media budget levels, where brands are allocating their finite budgets across retailers, factors that brands weigh in those decisions, and where the competitive edge opportunities exist for a brand to get ahead.
'Escape from Retail Island' - 3:30pm
Jared Belsky, CEO at Acadia
Katie Buczek, Senior National Account Manager at Totes Isotoner
Julie Spear, Head of Retail Marketplace Services at Acadia
The advertising industrial complex, coupled with traditional org charts and financial attribution, forces retail media into a box. Ecommerce is expected to not only grow, but be profitable on a standalone basis. What could go wrong?
Acadia CEO Jared Belsky brings his decades of experience both on the brand and agency leadership side to suggest a new paradigm for media allocation. As part of a panel discussion, we’ll also hear how Totes Isotoner has navigated this challenge across a number of retailers and a large product assortment.
Peer group discussions - 4:00pm
Acadia practitioners will facilitate small group discussions around business-critical topics like Amazon vendor negotiations, retail media budget allocation, emerging marketplaces, and more.
Non-competitive, confidential, practical - and a way to connect with peers.
Refreshments - 5:30pm
Join us on the rooftop balcony for drinks and Southern BBQ.
Your host: Acadia, AdAge A-List Performance Marketing Agency of the Year & Media Post's Independent Agency of the Year
Acadia is a modern growth agency obsessed with your growth. We are experts in Retail Media & Marketplaces, Analytics, Paid Media, SEO, CRO, and Full-Service Social. We solve our clients complex data challenges. Partner with us to ensure each dollar has the most profitable and strongest impact, be it Amazon, Walmart, Instacart, Kroger, Target, Google, Tik Tok, Meta or Parts beyond, we are ready.
Do You Know Your Neighbors?
Our event is designed exclusively for ecommerce directors, national account managers, and digital marketing executives who are local in the Southeast. Connect with brand-side eCommerce executives in the Atlanta area who are champions for change in their organizations - from the mid-market to multinationals.
Request an invite today
This event is an invite-only event for brand-side sales & ecomm leaders. Request an invite here.
FAQ
- Yes, it is free to attend
- Yes, you may nominate a peer to attend - be aware that people who’ll get the most from this event have at least some control over retail media spend. Accordingly the content is geared toward Director+
- What does Acadia get out of it? We are very bullish on the Atlanta retail scene and saw it as under-served from a content and community standpoint. Of course, we would love to work with your brand 🙂 but you can expect that this event is NOT just one big sales pitch. We are playing the long-game, and seek to add value and build relationships before anything else.
