What The Brand Needed
Our client’s sales were increasing, but the growth rate was too conservative.
With a catalog size limited to 3 products (one of which actively being discontinued), the client was in need of a strategy to drive revenue growth.
How We Helped
Step 1: The Bobsled team identified and opportunity for catalog expansion through an offer of a smaller pack size of the brand’s top selling ASIN.
Step 2: Developed a listing creation, product promotion and advertising strategy to launch the new ASIN and drive sales.
Step 3: Launched the new product in March and facilitated sales through promotions and advertising.
180% Sales Increase
We managed to increase the oredered product sales with 180% in 5 months.
Sessions & Units Ordered
We managed to increase both the sessions and units ordered in a period of 5 months.
From 32 to 123 Units Ordered
31.19% CR Increase
We managed to increase the conversion rate
for our client from 17.76% to 48.95% in 5 months.
From 17.76% to 48.95%
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