In a recent AdAge feature, Acadia’s Jared Belsky talks how mid-size brands are leveraging their leaner structures to outmaneuver large, resource-heavy corporations through extreme agility – a concept Acadia CEO Jared Belsky calls the “mid-market advantage.” By relying on versatile marketing generalists and bypassing bureaucratic red tape, these brands can execute bold campaigns and pivot budgets rapidly, though they often need agency support to keep up with emerging tech like AI. Highlights Speed over bureaucracy:…

In a recent MediaPost feature, Acadia’s Scott Walldren explains why modern rebranding requires far more than just updating creative assets. Because AI agents and Large Language Models (LLMs) train heavily on historical web data, outdated messaging can easily override your new brand narrative. To maintain true brand coherence in the AI era, marketers must learn to speak a “dual language” for both humans and machines by actively cleaning up their legacy digital footprints. Highlights: Correct…

As agency leaders scamper to move away from hourly billing, outcomes-based pricing has become a dominant topic across the industry. However, translating performance-based promises into sustainable business models remains complicated by attribution standoffs, data access restrictions, and financial risk management. In a recent AdAge feature exploring why true outcomes-based models remain rare across the agency landscape, Acadia CEO Jared Belsky weighed in on the operational friction agencies face when structuring performance-tied compensation. The Data-Sharing “Chicken-or-Egg”…

Acadia is thrilled to announce that our teams have been shortlisted in all three categories entered for the 2026 US Search Awards, earning recognition for breakthrough innovation across search optimization, AI-driven content scaling, and advanced attribution modeling. The US Search Awards celebrate the best in search, PPC, and content marketing. Acadia’s nominations showcase how our cross-functional teams leverage artificial intelligence and data-led strategies to solve complex client challenges in the modern search ecosystem: Best AI…

As marketing budgets face increased scrutiny, media teams across the industry are re-evaluating the long chain of ad tech intermediaries sitting between a brand’s media spend and the end consumer. In a recent Ad Age feature by Brandon Doerrer, Acadia COO Chad Crowe shared how advancing AI tools-like AI-assisted coding and custom internal development-are giving modern agencies the power to simplify tech stacks, reduce intermediary fees, and deliver more direct value to clients. Key Takeaways…

In a recent roundup for Net Influencer, Margot Dukes Eddy, Partner and Head of Social at Acadia, joined 50 industry experts to share key creator strategy adjustments brands should prioritize for the back half of 2026. As creator content increasingly powers performance media-now accounting for 44% of paid creative-Margot outlined Acadia’s three-fold framework for brands navigating an increasingly crowded ecosystem: Key Takeaways from Margot Dukes Eddy’s Feature: Prioritize Allowlisting & Spark Ads: Build explicit allowlisting…

We are excited to announce that Jared Belsky, CEO of Acadia, was recently featured in The Internationalist’s Trendsetters series, in a conversation exploring trust, collaboration, and the future of the marketing industry. The interview, published July 7, 2026, centers on Acadia’s decision to return media rebates to nearly 50 clients rather than retain them as agency profit, a move Belsky frames as a matter of trust rather than economics. “We can’t all bemoan the trust…

Acadia is thrilled to share that Julie Spear, our Head of Retail Marketplace Services, has been named one of Adweek’s Commerce All-Stars 2026, a prestigious inaugural list celebrating the top executives driving innovation across retail media and commerce. Julie was recognized for her outstanding leadership and impact in the space: “Her unit is Acadia’s fastest-growing, raising revenue by 40% year-over-year in 2025 and EBITDA by over 60% due to developing new retail channels and tools,…

In a recent article for Ad Age, Acadia’s CEO, Jared Belsky, outlines why brand marketers must proactively audit their ad tech ecosystems before structural inefficiencies compromise their campaigns. Jared argues that waiting for a crisis to hit introduces a costly “dysfunction tax,” whereas continuous oversight safeguards media investments and protects agency-client trust. Key Takeaways from Jared Belsky’s Feature: Proactive Governance: Audits should be routine health checks to optimize performance and contracts, not punitive measures taken…

We are thrilled to announce that Acadia took home three distinct honors at the Shorty Awards last night, along with the highly coveted Audience Honor in every single category we submitted for. This incredible achievement highlights our social team’s dedication and creative excellence, proving that strategic, high-quality content can go toe-to-toe with giant brands and massive budgets. The awards span three diverse categories, each representing the phenomenal work our teams do to elevate our clients’…

In a recent ANA article, Acadia’s CEO and co-founder Jared Belsky is examining growing concerns around transparency in agency compensation models. The piece highlights Belsky’s push for greater accountability after returning publisher rebates to 53 clients and calling for clearer industry standards around media spending and agency fees. “This is an agency fraud problem, and candidly, a client undereducation problem,” said Belsky. “Agencies are stewards of their clients’ money. They should make a fair wage,…

In a recent Digiday feature, Alan Carroll, Head of Paid Media at Acadia, highlights the practical upside of Meta’s new AI connectors, emphasizing that workflow efficiency – not just performance gains – could be the most immediate impact for advertisers managing campaigns at scale. He notes that while AI has the potential to streamline manual processes, the real question is whether deeper integration will go beyond incremental improvements. Read the Article