CPG Specialization Services
Consumer packaged goods marketing has always been about one thing: getting your product into the cart more often than the competition. The channels where that happens have changed dramatically over the past decade. Amazon, Walmart, Instacart, and Kroger have joined the traditional retail shelf as critical battlegrounds for trial and market share. And the measurement challenge of connecting digital ad spend to in-store sales lift has become the defining analytics problem for the category.
Acadia is a CPG marketing agency that operates across all of those battlegrounds simultaneously. We grow consumer packaged goods brands on Amazon, Kroger, Walmart, and Instacart, with the digital brand marketing and analytics capabilities to connect online media investment to offline sales outcomes. Brands including Barcel USA, Nature's Way, and Krinos have trusted Acadia to grow their presence in a category where every point of market share is hard-won.
Consumer Packaged Goods (CPG) and grocery clients include
CPG Marketing Services Across Retail and Digital
CPG marketing requires a different strategic framework than most other consumer categories because the path to purchase spans both digital and physical retail in ways that are genuinely hard to attribute. A consumer sees a product ad on Instagram, looks it up on Amazon, finds it in the Kroger aisle during their weekly shop, and buys it in-store. Which channel gets credit? And how does that attribution inform your next media investment?
Acadia's CPG marketing services are built around answering that question. We manage retail media, digital brand advertising, influencer and creator campaigns, and the measurement infrastructure that connects digital spend to in-store sales lift, across every major channel where CPG brands compete for trial and repeat purchase. Our retail and CPG marketing agency practice covers both the demand generation work that builds awareness and brand preference, and the retail media execution that captures purchase intent at the point where the buying decision is made.
For CPG brands, retail media is not an optional channel. It is the front line. Amazon, Walmart, Kroger, and Instacart all have retail media networks that put your products in front of shoppers who are actively in the purchasing mindset, with first-party purchase data that makes the targeting more precise than almost any other channel available.
Acadia manages retail media across all four major networks for CPG clients. On Amazon, we run sponsored products, sponsored brands, and Amazon DSP campaigns for CPG brands across food and beverage, household, personal care, and health and wellness subcategories, with strategies that account for the competitive dynamics specific to each subcategory. On Walmart, we manage sponsored product and display campaigns for brands selling through Walmart.com and Walmart stores. On Instacart, we build campaigns that reach grocery shoppers at the exact moment they are filling their digital cart, with placement and targeting strategies built for the online grocery purchase journey.
The key distinction between this page and Acadia's Retail Media service pages is scope. This page is about the CPG brand marketing strategy that sits above platform management. The Retail Media service pages cover the platform-specific tactical execution. Both are connected at Acadia, which means your CPG brand benefits from both strategic integration and deep platform expertise working in concert.
Consumers across all demographics love Amazon for its convenience. But the environment is competitive.
Acadia is an Amazon Ads Advanced partner, helping our clients with paid media. But we are also experts in organic ranking and conversion factors that can provide a lasting competitive advantage.
Acadia’s key capabilities include social media and influencer marketing, paid search, SEO, CRO, creative, analytics, and retail media & marketplaces.
These specialist practices have deep expertise in their own domains, but as an agency of record we can also build and execute a cross-functional marketing strategy. A channel-agnostic plan that ensures the best use of every marketing dollar.
At Acadia we believe in deploying our clients precious marketing dollars to where they get the best return. Whether your goal is to drive awareness of a new product or hit a key profitability target, we can support your brand with overall strategy as well as day-to-day execution.
Kroger Precision Marketing is one of the most powerful and data-rich retail media networks available to CPG brands. Powered by purchase data from more than 60 million Kroger households, KPM gives CPG brands the ability to reach highly targeted grocery shoppers with closed-loop measurement that ties ad spend directly to in-store and online sales at Kroger.
Acadia was an early adopter of Kroger Precision Marketing, which means our team has more hands-on platform experience than agencies newer to the network. We understand how KPM's targeting segments work in practice, how to structure campaigns for different CPG objectives from trial generation through repeat purchase loyalty, and how to use KPM's measurement capabilities to demonstrate sales lift in a way that connects to the ROI metrics CPG brand teams and their retail buyers actually care about.
For CPG brands with Kroger as a key retail partner, Acadia's KPM practice is a genuine strategic advantage. Being able to prove your digital media drove in-store sales at Kroger is not just a marketing win. It is the kind of evidence that strengthens your relationship with the buyer and supports your case for better placement and promotional support.
CPG marketing has two fundamentally different jobs depending on where a consumer is in their relationship with your brand. For new-to-brand consumers, the goal is trial: getting them to try your product for the first time, usually against an established habit of buying a competitor they are already comfortable with. For existing buyers, the goal is repeat: converting a trial purchase into a habit, and ideally a subscription or loyalty-driven repurchase pattern.
These two objectives require different channel strategies, different creative approaches, and different measurement frameworks. Acadia structures CPG campaigns around both objectives simultaneously rather than optimizing for one at the expense of the other. Trial campaigns are built around new-to-brand audience targeting, competitive conquest strategies, and in-store proximity targeting that reaches shoppers in the buying moment. Repeat campaigns are built around first-party audience reactivation, loyalty program integration, and subscription conversion for brands where that model applies.
Instacart plays a particularly valuable role in the repeat purchase strategy for grocery CPG brands. Instacart's shopper base tends to be habitual and basket-driven, which makes it an efficient channel for reaching existing buyers at the moment of their regular shop and reinforcing the repurchase behavior you already have.
CPG Measurement and Analytics
The measurement problem in CPG marketing is one of the hardest in digital advertising. Digital spend drives both online and in-store sales, but most attribution models only capture the online component. The result is that CPG brands systematically undercount the value of their digital media investment because they cannot see the full impact on total sales volume.
Acadia's CPG measurement practice addresses this directly. We build the digital-to-in-store impact measurement frameworks that give CPG brands a true read on how their media investment is affecting total sales, not just ecommerce. This includes closed-loop measurement through retail media networks like KPM that tie ad exposure to in-store sales, incrementality testing that measures the true causal impact of specific campaigns and channels, and media mix modeling that gives CPG brand leadership the holistic view of channel-level ROI they need to make confident budget decisions.
For CPG brands specifically, MMM is particularly valuable because the category spans multiple retail channels with different data availability and different attribution dynamics. A media mix model that accounts for Amazon sales, Kroger in-store sales, DTC ecommerce, and national brand advertising all together gives you a picture of what is actually driving total brand growth that no single platform's reporting can provide.