Vella
The Need
Consumers spend the top of the new year setting goals around physical and mental health, but sexual health is left out of the conversation. With brand awareness and engagement as their top goals, Vella and Acadia set out to own the “new year, new me” conversation by making sexual wellness your #1 priority.
How We Helped
We launched the “#LeVellaUp Your New Year” challenge on Instagram to help make coming, come easier. All month long, Vella’s feed served up weekly sexual wellness challenges and tips to encourage women to prioritize their pleasure in the new year, including an Instagram Story bingo card women could save and screenshot to track their progress.
Channels & Services
Results
We grew brand awareness through a series of press hits, and reached new heights of engagement on @VellabioScience’s Instagram account.
101.6%
Increase in total engagement
116%
Increase in Impressions
Campaign Posts
Press
“This Brand’s Sexual Resolutions Include a Game of Spicy Bingo”
Muse by Clio
“Vella is showing how women can prioritize their pleasure by taking part in a nine-point bingo card game”
Media Post
“Vella Challenges Women to Prioritize Sexual Health In 2022”
The Atlanta Egotist