Consumers spend the top of the new year setting goals around physical and mental health, but sexual health is left out of the conversation. With brand awareness and engagement as their top goals, Vella and Acadia set out to own the “new year, new me” conversation by making sexual wellness your #1 priority.
We launched the “#LeVellaUp Your New Year” challenge on Instagram to help make coming, come easier. All month long, Vella’s feed served up weekly sexual wellness challenges and tips to encourage women to prioritize their pleasure in the new year, including an Instagram Story bingo card women could save and screenshot to track their progress.
Results
We grew brand awareness through a series of press hits, and reached new heights of engagement on @VellabioScience’s Instagram account.
101.6%
Increase in total engagement
116%
Increase in Impressions
Campaign Posts
Press
Muse by Clio
Media Post
The Atlanta Egotist