Planting the seeds: How to get your brand indexed in conversational AI results
Discover how to index your product or service in conversational AI results, which more and more customers are using to inform their buying decisions. Download our white paper to learn how existing models like ChatGPT, Bard, and LLaMA 2 source information for their answers, and how brands can use this knowledge to rank for relevant queries.
Planting the seeds: How to get your brand indexed in conversational AI results
Discover how to index your product or service in conversational AI results, which more and more customers are using to inform their buying decisions. Download our white paper to learn how existing models like ChatGPT, Bard, and LLaMA 2 source information for their answers, and how brands can use this knowledge to rank for relevant queries.
New and Exciting Ways to Leverage Brand and Product Content on Amazon
For brands that sell products on Amazon, content on product detail pages (PDPs) is one way to stand out. But it takes a lot of effort and investment to create and deploy this content. Brands also don’t often know what is possible from a creative standpoint and it’s difficult to estimate a reliable ROI on…
New and Exciting Ways to Leverage Brand and Product Content on Amazon
For brands that sell products on Amazon, content on product detail pages (PDPs) is one way to stand out. But it takes a lot of effort and investment to create and deploy this content. Brands also don’t often know what is possible from a creative standpoint and it’s difficult to estimate a reliable ROI on…
Random Factory Brands
Random Factory Brands (RFBs) are not the familiar brands on your NPD or Dunnhumby report. They are random, factory-direct brands that aren’t sold anywhere else. And they’re coming for you. Although many national brands write them off, consumers love them. In this white paper, we delve into the rise of Random Factory Brands on Amazon…
Random Factory Brands
Random Factory Brands (RFBs) are not the familiar brands on your NPD or Dunnhumby report. They are random, factory-direct brands that aren’t sold anywhere else. And they’re coming for you. Although many national brands write them off, consumers love them. In this white paper, we delve into the rise of Random Factory Brands on Amazon…
Get Inspiration for Your Amazon Brand Content with Our Swipe File
Our Commitment to Helping Brands Stand Out on Amazon Once upon a time, brands could only add a few images and plain text to their Amazon product pages. There were no brand “stores” and the only self-serve ads were Sponsored Product ads. Those times have changed, and brands are creating immersive experiences for their customers…
Get Inspiration for Your Amazon Brand Content with Our Swipe File
Our Commitment to Helping Brands Stand Out on Amazon Once upon a time, brands could only add a few images and plain text to their Amazon product pages. There were no brand “stores” and the only self-serve ads were Sponsored Product ads. Those times have changed, and brands are creating immersive experiences for their customers…
The 4 Stages of Media Measurement Maturity – Free Guide
Media measurement is the foundation for making successful marketing decisions. You can’t know how to allocate your budget until you have deep, specific insights into a) the business metrics and audiences being driven by marketing and b) the profitability of channels and campaigns. Brands know they need to rely on a mix of marketing channels….
The 4 Stages of Media Measurement Maturity – Free Guide
Media measurement is the foundation for making successful marketing decisions. You can’t know how to allocate your budget until you have deep, specific insights into a) the business metrics and audiences being driven by marketing and b) the profitability of channels and campaigns. Brands know they need to rely on a mix of marketing channels….
In It To Win It
How Amazon is pay-to-play for brands, why that matters, and what to do to win
We launched this research in October 2022, based on the question: “How Amazon is pay-to-play for brands, why that matters, and what to do to win?”.
This 12-page research report includes a framework to understand whether your brand needs more or less advertising investment relative to peers, the “Sponsorship Lift Matrix”
In It To Win It
How Amazon is pay-to-play for brands, why that matters, and what to do to win
We launched this research in October 2022, based on the question: “How Amazon is pay-to-play for brands, why that matters, and what to do to win?”.
This 12-page research report includes a framework to understand whether your brand needs more or less advertising investment relative to peers, the “Sponsorship Lift Matrix”
Retail Media Allocation
How to allocate retail media budget like an expert…across a dizzying array of options – A Research Report by Kiri Masters and Matteo Bizon
Our research is based on how successful retail brands are allocating their media budget, acrss a burgeoning array of retail channels and media platforms.
In May 2022, we have released:
A white paper with our research findings
2 frameworks to use to make budget allocation decisions and compare retail media platforms
A webinar that gives an overview of research findings and our recommendations
Retail Media Allocation
How to allocate retail media budget like an expert…across a dizzying array of options – A Research Report by Kiri Masters and Matteo Bizon
Our research is based on how successful retail brands are allocating their media budget, acrss a burgeoning array of retail channels and media platforms.
In May 2022, we have released:
A white paper with our research findings
2 frameworks to use to make budget allocation decisions and compare retail media platforms
A webinar that gives an overview of research findings and our recommendations
The Amazon Maturity Matrix – 6 Factors That Drive Results On Amazon
A Research Report by Bobsled Marketing
Operating a successful Amazon sales channel is challenging. Operating requirements, new advertising tactics, customer demands, and competitive pressures all move at a breakneck speed. Sometimes it feels like achieving your Amazon targets is outside of your control.
But what if we told you that many of the success factors actually originate inside your own company? That the most critical drivers of success are often internal, and therefore within your control?
We call this the Amazon Maturity Matrix, a framework that helps brands to measure where they are on their Amazon journey, from the inside out.
The Amazon Maturity Matrix – 6 Factors That Drive Results On Amazon
A Research Report by Bobsled Marketing
Operating a successful Amazon sales channel is challenging. Operating requirements, new advertising tactics, customer demands, and competitive pressures all move at a breakneck speed. Sometimes it feels like achieving your Amazon targets is outside of your control.
But what if we told you that many of the success factors actually originate inside your own company? That the most critical drivers of success are often internal, and therefore within your control?
We call this the Amazon Maturity Matrix, a framework that helps brands to measure where they are on their Amazon journey, from the inside out.