2024 Retail Media & Marketplaces Outlook

Explore insights from Acadia's 9 retail media & marketplaces experts. Dive into topics like Amazon Marketing Cloud, Instacart advertising, AI-driven personalization, off-site ads, and the evolving landscape of retail operations. Stay ahead in 2024 with expert perspectives and predictions.

What you'll read in our guide:

• Amazon Marketing Cloud: Uncover customer journey data for precise advertising strategies.
• Instacart Advertising: Explore innovations in the popular grocery delivery marketplace.
• AI in Shopping Experience: Personalize shopping journeys with AI and machine learning.
• Off-Site Ads on Amazon: Cost-effective brand awareness beyond Amazon's site.
• Diversifying Sales Channels: Embrace off-Amazon tactics for increased sales.
• Logistics Evolution: Adapt logistics with Amazon's operational changes.
• Branded vs. Non-Branded Performance: Analyze digital shelf competition dynamics.
• Subscriptions for Replenishable Products: Prioritize subscribe & save for predictable sales.
• Creative Assets and Branding: Tailor creative solutions for diverse markets and products.
• Personalization with AI: Utilize AI for targeted advertising and content delivery.