Get The Experts Take
Acadia is proud to be at the forefront of industry conversation to help shape the narrative. Here we give you the latest digital marketing trends, SEO, email marketing, and social media you need to know.
Four Strategies We’re Using To Help Our Clients Win on Amazon Prime Day 2023
Logan Nielsen is a senior retail marketplaces sales development manager at Acadia. Amazon Prime Day 2023 is quickly approaching. Are you ready? The summer retail holiday can offer brands a sales boost at a much-needed time, as well as a wealth of customer intel. But preparation is critical: going into Prime Day is like…
Four Strategies We’re Using To Help Our Clients Win on Amazon Prime Day 2023
Logan Nielsen is a senior retail marketplaces sales development manager at Acadia. Amazon Prime Day 2023 is quickly approaching. Are you ready? The summer retail holiday can offer brands a sales boost at a much-needed time, as well as a wealth of customer intel. But preparation is critical: going into Prime Day is like…
‘Ai Everything’: Google’s Rapid Response to Generative AI Is a Step-Change for Marketers
Tuesday, May 23rd was the 10th Google Marketing Live conference. This year, there was one very clear message that Google wanted you to hear: Google has been planning for years for this exact inflection point in the evolution of AI. Here are a few of our observations from the event. AI Everywhere When it comes…
‘Ai Everything’: Google’s Rapid Response to Generative AI Is a Step-Change for Marketers
Tuesday, May 23rd was the 10th Google Marketing Live conference. This year, there was one very clear message that Google wanted you to hear: Google has been planning for years for this exact inflection point in the evolution of AI. Here are a few of our observations from the event. AI Everywhere When it comes…
Understanding Google’s Knowledge Graph: The First Step in Navigating the AI Revolution
Artificial Intelligence (AI) is inciting huge changes to Google’s business model. To “Google something” is currently eponymous with searching for information, but with ChatGPT and other AI capabilities, that situation is under siege. Not surprisingly, Google is stepping up to the plate with changes of its own. In this article, I’ll share what digital marketers…
Understanding Google’s Knowledge Graph: The First Step in Navigating the AI Revolution
Artificial Intelligence (AI) is inciting huge changes to Google’s business model. To “Google something” is currently eponymous with searching for information, but with ChatGPT and other AI capabilities, that situation is under siege. Not surprisingly, Google is stepping up to the plate with changes of its own. In this article, I’ll share what digital marketers…
Navigating the Future: Key Insights from Google I/O 2023
Google’s annual developer conference, Google I/O, is a highlight on the tech calendar. The 2023 edition, led by CEO Sundar Pichai, was no exception, offering exciting insights into the future of AI, search, and digital communication. Since Open AI unleashed ChatGPT in November 2022, Google has seemingly been on its back foot and this Google…
Navigating the Future: Key Insights from Google I/O 2023
Google’s annual developer conference, Google I/O, is a highlight on the tech calendar. The 2023 edition, led by CEO Sundar Pichai, was no exception, offering exciting insights into the future of AI, search, and digital communication. Since Open AI unleashed ChatGPT in November 2022, Google has seemingly been on its back foot and this Google…
What Does Custom Audience Creation Mean for Brands Using Amazon Marketing Cloud?
Ross Walker is a Senior Retail Media Manager at Acadia The ability to create custom audiences was announced by Amazon on Monday this week, the latest in an escalating cadence of enhancements to Amazon Marketing Cloud (AMC). What will this feature enable brands to do, and how do we plan on using it with our…
What Does Custom Audience Creation Mean for Brands Using Amazon Marketing Cloud?
Ross Walker is a Senior Retail Media Manager at Acadia The ability to create custom audiences was announced by Amazon on Monday this week, the latest in an escalating cadence of enhancements to Amazon Marketing Cloud (AMC). What will this feature enable brands to do, and how do we plan on using it with our…
How AI Can Unlock – Not Override – Creativity – 5 Ways to Turn Generative AI into the Ultimate Assistant
Paula Ersly is a Head of Social Strategy at Acadia. Is ChatGPT a friend or foe? The AI tool has consumed the attention of companies eager to find out how it can be used to save time, create more efficiencies, and maybe even cut corners. That can be a chilling prospect for copywriters, marketers, and…
How AI Can Unlock – Not Override – Creativity – 5 Ways to Turn Generative AI into the Ultimate Assistant
Paula Ersly is a Head of Social Strategy at Acadia. Is ChatGPT a friend or foe? The AI tool has consumed the attention of companies eager to find out how it can be used to save time, create more efficiencies, and maybe even cut corners. That can be a chilling prospect for copywriters, marketers, and…
California Pizza Kitchen Names Acadia as Its Media Agency of Record
We are delighted to announce one of our newest clients at Acadia, California Pizza Kitchen. Like many of our clients, California Pizza Kitchen is a brand with large, entrenched, competitors. Simply replicating the strategies (and budgets!) of the big guys is not an option. CPK must work their marketing dollars smarter. For CPK, we will…
California Pizza Kitchen Names Acadia as Its Media Agency of Record
We are delighted to announce one of our newest clients at Acadia, California Pizza Kitchen. Like many of our clients, California Pizza Kitchen is a brand with large, entrenched, competitors. Simply replicating the strategies (and budgets!) of the big guys is not an option. CPK must work their marketing dollars smarter. For CPK, we will…
Measuring What Matters: The Four Stages of Media Measurement
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu, The Art of War This quote from Sun Tzu rings as true in marketing today as it did in military strategy 2,500 years ago. Too often brands are relying on tactics – ad spend, email marketing…
Measuring What Matters: The Four Stages of Media Measurement
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu, The Art of War This quote from Sun Tzu rings as true in marketing today as it did in military strategy 2,500 years ago. Too often brands are relying on tactics – ad spend, email marketing…
Walmart.com Review Syndication – What Are the Options?
Recently, a beauty brand I work with asked me a question that should have been simple to answer. The client had just launched a new product on Walmart.com, and his priority was to boost the number of reviews on the platform. He wanted to know the best tool to help. It is a tricky question…
Walmart.com Review Syndication – What Are the Options?
Recently, a beauty brand I work with asked me a question that should have been simple to answer. The client had just launched a new product on Walmart.com, and his priority was to boost the number of reviews on the platform. He wanted to know the best tool to help. It is a tricky question…
What You Need to Know About Google’s March Core Update
Google’s March 2023 Core Algorithm Update has led to significant ranking fluctuations and search traffic changes, impacting a significant number of websites. As a trusted agency partner, Acadia is here to help you understand the key takeaways from this update, its implications, and provide insights on how to adapt and improve your website’s performance. What…
What You Need to Know About Google’s March Core Update
Google’s March 2023 Core Algorithm Update has led to significant ranking fluctuations and search traffic changes, impacting a significant number of websites. As a trusted agency partner, Acadia is here to help you understand the key takeaways from this update, its implications, and provide insights on how to adapt and improve your website’s performance. What…