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SEO Customer Journey: Connect with Your Customers Through Google Better

The concept of an SEO customer journey is essential for businesses aiming to connect effectively with their audience through Google. By understanding and mapping this journey, businesses can enhance visibility, engagement, and conversions at every stage of the customer’s decision-making process. This guide provides a comprehensive strategy for mapping and optimizing the SEO customer journey….


SEO Customer Journey: Connect with Your Customers Through Google Better

The concept of an SEO customer journey is essential for businesses aiming to connect effectively with their audience through Google. By understanding and mapping this journey, businesses can enhance visibility, engagement, and conversions at every stage of the customer’s decision-making process. This guide provides a comprehensive strategy for mapping and optimizing the SEO customer journey….


What to Know About Server-Side Tracking, a Solution for a Cookie-Free Future

By the end of this year, Google will have stamped out the internet’s last remaining third-party cookies. Cue the funeral hymns. There’s no need to panic. While third-party cookies fueled a new era of digital marketing, the blanket loss of its tracking and targeting capabilities knocks every brand and agency back to the same starting…


What to Know About Server-Side Tracking, a Solution for a Cookie-Free Future

By the end of this year, Google will have stamped out the internet’s last remaining third-party cookies. Cue the funeral hymns. There’s no need to panic. While third-party cookies fueled a new era of digital marketing, the blanket loss of its tracking and targeting capabilities knocks every brand and agency back to the same starting…


Understanding-Single-View-Customer-Identification-Process

Understanding Single-View Customer Identification Process

Who are you when you’re shopping online? What about in person? Brands and retailers would love to know, but it’s not up to the customer to declare themselves whenever they’re browsing the web or buying a few things in person. Since retailers can’t actually follow someone throughout their lives, data gets messy. Over the course…


Understanding-Single-View-Customer-Identification-Process

Understanding Single-View Customer Identification Process

Who are you when you’re shopping online? What about in person? Brands and retailers would love to know, but it’s not up to the customer to declare themselves whenever they’re browsing the web or buying a few things in person. Since retailers can’t actually follow someone throughout their lives, data gets messy. Over the course…


How to Save Your Historical Data From the New Google Analytics

In July of last year, Google began sunsetting the legacy version of Google Analytics, commonly known as Universal Analytics (UA). In its place was the fully revamped Google Analytics 4 (GA4), first introduced as “App + Web” in 2019 and officially renamed GA4 in 2020. Marketers buckled up for a bumpy ride, preparing to transition…


How to Save Your Historical Data From the New Google Analytics

In July of last year, Google began sunsetting the legacy version of Google Analytics, commonly known as Universal Analytics (UA). In its place was the fully revamped Google Analytics 4 (GA4), first introduced as “App + Web” in 2019 and officially renamed GA4 in 2020. Marketers buckled up for a bumpy ride, preparing to transition…


Unveiling Google's Secrets - How the Latest Leak Changes the SEO Game

Unveiling Google’s Secrets: How the Latest Leak Changes the SEO Game

Google’s recent documentation leak offers rare insights into its search algorithms. Shared by Rand Fishkin and analyzed by Michael King, these findings can reshape our SEO strategies. Here are the key takeaways and their implications for our work. The Reality of Site-Level Authority Despite Google’s claims, the leaked documents confirm a “siteAuthority” metric. This means…


Unveiling Google's Secrets - How the Latest Leak Changes the SEO Game

Unveiling Google’s Secrets: How the Latest Leak Changes the SEO Game

Google’s recent documentation leak offers rare insights into its search algorithms. Shared by Rand Fishkin and analyzed by Michael King, these findings can reshape our SEO strategies. Here are the key takeaways and their implications for our work. The Reality of Site-Level Authority Despite Google’s claims, the leaked documents confirm a “siteAuthority” metric. This means…


Google I/O 2024: Key Takeaways for Marketers

Key Points: Gemini AI Models and AI Overviews transform user interactions and content discoverability, enhancing customer engagement and SEO performance. VideoFX and SynthID tools empower content creators with advanced content creation capabilities, ensuring content authenticity and transparency. AI Overviews could reduce publishers’ organic traffic and ad revenue, necessitating adaptation through diversified distribution channels and new…


Google I/O 2024: Key Takeaways for Marketers

Key Points: Gemini AI Models and AI Overviews transform user interactions and content discoverability, enhancing customer engagement and SEO performance. VideoFX and SynthID tools empower content creators with advanced content creation capabilities, ensuring content authenticity and transparency. AI Overviews could reduce publishers’ organic traffic and ad revenue, necessitating adaptation through diversified distribution channels and new…


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