If you want to be the best you need to read the best.
Find our latest insights from industry experts, clients, and the Acadia network.
Google Helpful Content Update: Making Sense of the September 2023 Update
For many digital marketers, the rollercoaster of 2023 is reminiscent of Al Pacino’s iconic line from The Godfather III, “Just when I thought I was out, they pull me back in!” No sooner had we adjusted our sails to accommodate Google’s August 2023 Core Update, the tech giant swiftly introduced the September 2023 Google Helpful…
Google Helpful Content Update: Making Sense of the September 2023 Update
For many digital marketers, the rollercoaster of 2023 is reminiscent of Al Pacino’s iconic line from The Godfather III, “Just when I thought I was out, they pull me back in!” No sooner had we adjusted our sails to accommodate Google’s August 2023 Core Update, the tech giant swiftly introduced the September 2023 Google Helpful…
How to Punch Above Your Weight by Investing in Data and Analytics
Sally Kazin and Seth Hirsch are lead analytics at Acadia. Being a mid-market brand in a market dominated by big players can feel defeating. How do you fight back against the big dogs when their budget dwarfs yours? The answer is to use data and analytics to your advantage to spend less but smarter. As…
How to Punch Above Your Weight by Investing in Data and Analytics
Sally Kazin and Seth Hirsch are lead analytics at Acadia. Being a mid-market brand in a market dominated by big players can feel defeating. How do you fight back against the big dogs when their budget dwarfs yours? The answer is to use data and analytics to your advantage to spend less but smarter. As…
Walmart’s Content Quality Score: Why ‘Copy and Paste’ Is a Waste!
Attribution now includes “Shelving” Logan Nielsen is a Retail Marketplaces Account Manager at Acadia. Walmart has recently made changes to how the Content Quality Score (CQS) is calculated. That means brands need to reconsider how they invest in Walmart product content and marketing initiatives. In August 2023, Walmart rolled out some changes to its content…
Walmart’s Content Quality Score: Why ‘Copy and Paste’ Is a Waste!
Attribution now includes “Shelving” Logan Nielsen is a Retail Marketplaces Account Manager at Acadia. Walmart has recently made changes to how the Content Quality Score (CQS) is calculated. That means brands need to reconsider how they invest in Walmart product content and marketing initiatives. In August 2023, Walmart rolled out some changes to its content…
Aligning Sales and Marketing Orgs to Prepare for an Ecomm Future
This is a summary of an interview from the Ecommerce Braintrust podcast. Kiri Masters, Acadia’s head of retail strategy, speaks with Ben Galvin, Vice President of Sales, National Accounts at Flying Embers. Prior to Flying Embers, Ben was a Senior Director, Omnichannel Retail Sales & Category Leadership at Constellation Brands, he held National Accounts roles…
Aligning Sales and Marketing Orgs to Prepare for an Ecomm Future
This is a summary of an interview from the Ecommerce Braintrust podcast. Kiri Masters, Acadia’s head of retail strategy, speaks with Ben Galvin, Vice President of Sales, National Accounts at Flying Embers. Prior to Flying Embers, Ben was a Senior Director, Omnichannel Retail Sales & Category Leadership at Constellation Brands, he held National Accounts roles…
What You Need to Know About Google’s August 2023 Core Update
Scott Walldren is the Head of SEO at Acadia Introduction Every few months, the digital landscape experiences seismic shifts courtesy of Google’s core updates. As Google’s August 2023 core update completed its rollout on September 7, 2023, webmasters and SEO experts were abuzz with discussions about the most recent changes. Let’s unravel the intricacies of…
What You Need to Know About Google’s August 2023 Core Update
Scott Walldren is the Head of SEO at Acadia Introduction Every few months, the digital landscape experiences seismic shifts courtesy of Google’s core updates. As Google’s August 2023 core update completed its rollout on September 7, 2023, webmasters and SEO experts were abuzz with discussions about the most recent changes. Let’s unravel the intricacies of…
How “Non-endemic” Brands Can Tap Into Amazon’s DSP Advertising Platform to Reach a Highly Targeted Audience
Amazon DSP advertising… it’s not just for brands who sell physical items on Amazon.com. If you watched Thursday Night Football last year, you would have noticed all kinds of “non-endemic” brands who ran ads. Why? Because Amazon has 2 extremely compelling attributes for brands in any industry vertical: Rich audience targeting based off 1P data…
How “Non-endemic” Brands Can Tap Into Amazon’s DSP Advertising Platform to Reach a Highly Targeted Audience
Amazon DSP advertising… it’s not just for brands who sell physical items on Amazon.com. If you watched Thursday Night Football last year, you would have noticed all kinds of “non-endemic” brands who ran ads. Why? Because Amazon has 2 extremely compelling attributes for brands in any industry vertical: Rich audience targeting based off 1P data…
Acadia Earns ‘Best Place to Work’ Honors for Second Consecutive Year
Jonathan Kahn is the Marketing Director at Acadia. In an industry that is known for employee turnover as high as 40%, Acadia is proud to be considered a top place to work by its own staff. Not only as a fast-growing digital marketing agency always looking for future talent, but for our clients who know…
Acadia Earns ‘Best Place to Work’ Honors for Second Consecutive Year
Jonathan Kahn is the Marketing Director at Acadia. In an industry that is known for employee turnover as high as 40%, Acadia is proud to be considered a top place to work by its own staff. Not only as a fast-growing digital marketing agency always looking for future talent, but for our clients who know…
Two Ways Amazon Is Making It Harder For Smaller Brands To Succeed – And What To Do Now
Kiri Masters is the Head of Retail Strategy at Acadia. Amazon wants to be the everything store, and while that path is paved with the hundreds of thousands of small to medium sized brands that make up Amazon’s business, it’s not exactly in the company’s interest to put those SMEs front and center. You can…
Two Ways Amazon Is Making It Harder For Smaller Brands To Succeed – And What To Do Now
Kiri Masters is the Head of Retail Strategy at Acadia. Amazon wants to be the everything store, and while that path is paved with the hundreds of thousands of small to medium sized brands that make up Amazon’s business, it’s not exactly in the company’s interest to put those SMEs front and center. You can…
How To Be A Great Client – 9 Ways To Inspire Your Agency’s Best Work
T his is an op-ed from Jared Belsky, CEO and co-founder of Acadia. It originally appeared in Ad Age on August 17, 2023 At age 28, Coca-Cola made me brand manager on Fanta, with a multimillion-dollar budget and a 10-person team at agency Starcom Mediavest. My briefs to the agency were rushed and lazy. My…
How To Be A Great Client – 9 Ways To Inspire Your Agency’s Best Work
T his is an op-ed from Jared Belsky, CEO and co-founder of Acadia. It originally appeared in Ad Age on August 17, 2023 At age 28, Coca-Cola made me brand manager on Fanta, with a multimillion-dollar budget and a 10-person team at agency Starcom Mediavest. My briefs to the agency were rushed and lazy. My…
Yes, it’s August. But peak season prep starts now
Kiri Masters is the Head of Retail Strategy at Acadia The peak shopping season has morphed and molded into a new shape: one that’s longer, lumpier, and in some sense also “skinnier”, with more promotional events that brands are expected to provide discounts for. 2023 will see a fall Prime event in October, in addition…
Yes, it’s August. But peak season prep starts now
Kiri Masters is the Head of Retail Strategy at Acadia The peak shopping season has morphed and molded into a new shape: one that’s longer, lumpier, and in some sense also “skinnier”, with more promotional events that brands are expected to provide discounts for. 2023 will see a fall Prime event in October, in addition…