Prime Day Archives

Prepare for Prime Day 2025: A New Game Plan for Your Ad Strategy

By Damiano Ciarrocchi | May 14, 2025

🎧 On the go? Listen to this roundup in audio format. Prime Day 2025 isn’t about spending more — it’s about targeting smarter. Precision is the name of the game this…

Prepare for Prime Day 2025: Operational, Promotional, and Organic Tactics

By Joanna Otto and Predrag Vetnic | April 30, 2025

🎧 On the go? Listen to this roundup in audio format. There’s no such thing as a peaceful Prime Day. Once it begins, there’s not much you can do but ride…

Amazon Prime Big Deal Day 2024 Recap

By Jonathan Kahn | October 18, 2024

Amazon Prime Big Deal Days 2024: The Results With only three weeks of lead time, Prime Big Deal Days was an unexpected addition to Amazon brands’ calendars when it was…

Amazon Prime Day 2024 – The Results

By Team Acadia | July 19, 2024

Prime Day 2023 recap is here! How does your brand’s Prime Day performance compare? Read on to find out!

Amazon Prime Big Deal Days – 2023 Recap

By Kiri Masters | October 13, 2023

2023 was the 2nd Prime event that Amazon has hosted in the fall, in addition to a summertime Prime Day event – Prime Big Deal Days. This week – like…

Four Strategies We’re Using To Help Our Clients Win on Amazon Prime Day 2023

By Logan Nielsen | May 25, 2023

Logan Nielsen is a senior retail marketplaces sales development manager at Acadia. Amazon Prime Day 2023 is quickly approaching. Are you ready? The summer retail holiday can offer brands…

Our Lessons From Amazon’s Prime Early Access Sales Event to Super-Charge Your Black Friday in 2022

By Matt Gallagher | October 19, 2022

In this blog post by Matt Gallagher, a PPC Specialist, we will take a look at the performance of Amazon’s Fall Prime Event and see what lessons we can learn about planning for the rest of the holiday season.

Debate: Ramp Up Amazon Ad Spend Ahead of Prime Day, or Go Dark?

By Damiano Ciarrocchi | July 7, 2022

How to prepare for Prime Day 2022? Should you ramp up your ad spend? The debate is on and Bobsled has answers. By Damiano Ciarrocchi, Amazon ads expert

5 Mistakes Brands Make In Their Prime Day Prep

By Gary Hammerschlag | June 30, 2022

Gary Hammerschlag, Amazon Expert and Team Lead at Bobsled, Breakdowns Top 5 Mistakes To Avoid Which Are Made By Brands During Amazon Prime Day Prep.

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