All articles written by: Acadia
Amazon’s Prime Big Deal Days 2026 delivered 32% year-over-year sales growth among comparable US Seller Central brands tracked by Acadia, with Beauty & Personal Care up 72%, Clothing, Shoes &…
Acadia has been recognized for breakthrough innovation at the 2026 US Search Awards, taking home two major victories for campaigns executed in partnership with AirSculpt. Marking the agency’s second consecutive…
Acadia and Perkins Restaurant and Bakery have partnered to create a custom, menu-inspired Mahjong set designed to encourage screen-free, face-to-face interaction among younger demographics. Featured in MediaPost, the experiential campaign…
So the way people discover brands has changed. For a long time, the path was fairly straightforward. People searched for something, clicked on a result, visited a website, and made…
Jared Belsky in AdAge: How Mid-Size Marketers Are Turning Budget Constraints Into a Competitive Edge
In a recent AdAge feature, Acadia’s Jared Belsky talks how mid-size brands are leveraging their leaner structures to outmaneuver large, resource-heavy corporations through extreme agility – a concept Acadia CEO…
In a recent MediaPost feature, Acadia’s Scott Walldren explains why modern rebranding requires far more than just updating creative assets. Because AI agents and Large Language Models (LLMs) train heavily…
As agency leaders scamper to move away from hourly billing, outcomes-based pricing has become a dominant topic across the industry. However, translating performance-based promises into sustainable business models remains complicated…
Acadia is thrilled to announce that our teams have been shortlisted in all three categories entered for the 2026 US Search Awards, earning recognition for breakthrough innovation across search optimization,…
As marketing budgets face increased scrutiny, media teams across the industry are re-evaluating the long chain of ad tech intermediaries sitting between a brand’s media spend and the end consumer.…
