Social Media
Brands Going Viral: Mastering Holiday Humor for Marketing Success
You see brands go viral every April Fool’s Day. There are cynics out there that will announce every year, “Please, get off my feed; don’t do it. This whole year…
Read MoreWhat KPIs Matter for Social?
Imagine under every one of your brand’s Instagrams, it showed like count, comments – and the number of products sold directly from the post. Tracking ROI on every campaign would…
Read More2024 Social Media Guide: Thrive with Acadia’s Expert Insights
As a brand, if you’re still just posting on social media for the sake of doing it – stop! Seriously right now stop, you’re only hurting yourself. Brands haven’t been…
Read MoreHow to Measure Brand Awareness: Share of Voice
What’s better than going viral? Being relevant. Brand clients today are coming to us and asking, “What can we do to be more relevant?” Virality is still an online win…
Read MoreGoogle Perspectives: Impact on SEO & Social Media
Introduction The digital landscape is in perpetual flux, and Google’s recent announcement of Perspectives at Google I/O only underscores that. Their newest offering, Google Perspectives, is recalibrating the SEO and…
Read MoreHow AI Can Unlock – Not Override – Creativity – 5 Ways to Turn Generative AI into the Ultimate Assistant
Paula Ersly is a Head of Social Strategy at Acadia. Is ChatGPT a friend or foe? The AI tool has consumed the attention of companies eager to find out how…
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