Social Media
12 Tips to Boost Your Black Friday/Cyber Monday Sales
Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.
Read MoreWhy Every Mid-Market Marketer Needs to be Thinking About TikTok Now
I saw a statistic recently that consumers are watching more minutes of TikTok a week than they are Netflix. The following evening I proceeded to make myself into the perfect…
Read MoreHow Brands are Leveraging TikTok to Sell More on Amazon
At Bobsled, we have seen amazing results over the last couple of years from brands that have started experimenting with TikTok to sell more on Amazon.
Read MoreHow To Leverage Facebook Groups for Your Brand
If you have a Facebook account, it’s more than likely that you are already a Facebook group member, and if not, you know someone who is. Research has shown that…
Read MoreHow To Grow Your YouTube Audience
Is there a better way to learn how to take advantage of a platform than right from the source’s mouth? YouTube recently released a video featuring Rachel Alves that gives…
Read MoreHow To Establish Thought Leadership On LinkedIn
What is thought leadership, and why should you care about it? A thought leader gives unique guidance, influences those around them, and inspires others to innovate. According to their expertise…
Read MoreMarketing to a New Generation of Consumers
Generation Z has a significant impact on Millennials and Generation X’s purchasing decisions. Gen Z influences their parents on purchases they want and Gen X is listening carefully to what…
Read MoreThe Importance of Personalized Marketing
The way marketers connect with their target audience is evolving to meet consumer preferences. Through personalized marketing, you can interact with your followers and customers in ways that create a…
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