All articles written by: Scott Walldren
About the Authors: ✍️ Scott Walldren is the Head of SEO at Acadia ✍️ Matt Rosenfeld is the President of CRUSH, an Acadia Company Summary: AI engines like ChatGPT, Claude,…
Scott Walldren is the Head of SEO at Acadia The first comprehensive study of ChatGPT usage contradicts much of what we have assumed about AI adoption. While executives debate automation…
Scott Walldren is the Head of SEO at Acadia Google just rolled out its June 2025 core update, and SEOs are diving into traffic drops and ranking shifts like it’s…
Scott Walldren is the Head of SEO at Acadia Google just announced its most significant Search overhaul in years, and the implications for brands are substantial. This isn’t another algorithm…
Remember when the biggest search shift was mobile-first indexing? We’re now facing something far more transformative. The search landscape of 2025 has fundamentally changed. Generative AI doesn’t just re-rank results-it…
The Reality Check We could start with buzzy predictions about AI taking over search, but let’s talk about what we know: 63% of brands are seeing a positive impact from…
Retail is, at its core, a local industry. While we may spend time, effort and plenty of dollars perfecting brand websites, storefronts serve nearby communities and are essential touchpoints for…
Reddit has rapidly evolved from a niche forum to a significant player in shaping public opinion and influencing purchasing decisions. Google’s recent partnership with Reddit has only accelerated this trend,…
The concept of an SEO customer journey is essential for businesses aiming to connect effectively with their audience through Google. By understanding and mapping this journey, businesses can enhance visibility,…