Posts by Scott Walldren
What You Need to Know About Google’s August 2023 Core Update
Scott Walldren is the Head of SEO at Acadia Introduction Every few months, the digital landscape experiences seismic shifts courtesy of Google’s core updates. As Google’s August 2023 core update…
Read MorePlanting the seeds: How to get your brand indexed in conversational AI results
Discover how to index your product or service in conversational AI results, which more and more customers are using to inform their buying decisions. Download our white paper to learn how existing models like ChatGPT, Bard, and LLaMA 2 source information for their answers, and how brands can use this knowledge to rank for relevant queries.
Read MoreGuide to Google Merchant Center – An SEO Perspective
The role of Google Merchant Center for SEO Operating an online business in today’s digital landscape demands a thorough understanding of the role played by various tools in Search Engine…
Read MoreUnlocking the Power of SEO, Large Language Models (LLMs), and Knowledge Graphs
Scott Walldren is Head of SEO at Acadia As we witness exponential breakthroughs in artificial intelligence (AI), the intricate interplay of Search Engine Optimization (SEO), Large Language Models (LLMs), and…
Read MoreUnderstanding Google’s Knowledge Graph: The First Step in Navigating the AI Revolution
Artificial Intelligence (AI) is inciting huge changes to Google’s business model. To “Google something” is currently eponymous with searching for information, but with ChatGPT and other AI capabilities, that situation…
Read MoreNavigating the Future: Key Insights from Google I/O 2023
Google’s annual developer conference, Google I/O, is a highlight on the tech calendar. The 2023 edition, led by CEO Sundar Pichai, was no exception, offering exciting insights into the future…
Read MoreWhat You Need to Know About Google’s March Core Update
Google’s March 2023 Core Algorithm Update has led to significant ranking fluctuations and search traffic changes, impacting a significant number of websites. As a trusted agency partner, Acadia is here…
Read MoreHow AI Can Speed Up Your Search Marketing
Acadia’s Head of SEO Scott Walldren wrote an op-ed for Marketing Insider on March 9, 2023. In this piece Scott explores how AI can help speed up your search marketing…
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