All articles written by: Scott Walldren

AI Overviews as the New Discovery Vector: Positioning Your Brand in Generative Search Results

By Scott Walldren / April 24, 2025
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Remember when the biggest search shift was mobile-first indexing? We’re now facing something far more transformative. The search landscape of 2025 has fundamentally changed. Generative AI doesn’t just re-rank results-it…

SEO in 2025: How Human Behavior Shapes Search Success

By Scott Walldren / January 13, 2025
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The Reality Check We could start with buzzy predictions about AI taking over search, but let’s talk about what we know: 63% of brands are seeing a positive impact from…

What’s a Google Business Profile, and Why Brands Need to Use It

By Scott Walldren / September 26, 2024
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Retail is, at its core, a local industry. While we may spend time, effort and plenty of dollars perfecting brand websites, storefronts serve nearby communities and are essential touchpoints for…

Reddit Rising: What Brands & Marketers Need to Know About the Platform, Google’s Deal, and More

By Scott Walldren / August 29, 2024
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Reddit has rapidly evolved from a niche forum to a significant player in shaping public opinion and influencing purchasing decisions. Google’s recent partnership with Reddit has only accelerated this trend,…

SEO Customer Journey: Connect with Your Customers Through Google Better

By Scott Walldren / July 9, 2024
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The concept of an SEO customer journey is essential for businesses aiming to connect effectively with their audience through Google. By understanding and mapping this journey, businesses can enhance visibility,…

Unveiling Google’s Secrets: How the Latest Leak Changes the SEO Game

By Scott Walldren / May 28, 2024
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Google’s recent documentation leak offers rare insights into its search algorithms. Shared by Rand Fishkin and analyzed by Michael King, these findings can reshape our SEO strategies. Here are the…

Navigating Google’s March 2024 Core and Spam Updates

By Scott Walldren / May 3, 2024
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The Landscape Shifts Again In the immortal words of Whitesnake, ‘Here I go again on my own.’ That’s the feeling many SEO professionals have after Google’s March 2024 Core and…

Technical SEO Checklist: Under the Hood of High-Performing Websites

By Scott Walldren / March 27, 2024
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Imagine setting off on a journey, the road stretching before you, clear and inviting. The vehicle you’re in is a marvel of modern engineering-a blend of technology and design so…

SEO: The Unseen Backbone of Digital Success

By Scott Walldren / February 21, 2024
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The Imperative for Integrated SEO In the relentless pace of the digital era, the power of a robust online presence is undisputed. Marketing strategies are often heralded as the champions…