Leveraging a Full Suite of Solutions to Maximize Your Brand
At Acadia, we leverage the power of influencers to drive trusted, measurable word of mouth to deliver top and bottom line results for your brand. We build campaigns that target the right audiences to drive direct impact, all while laying the foundation for long-term success and brand vitality.
We provide a true integrated experience across our full suite of marketing solutions – to ensure your influencer campaigns will break through the clutter and drive true impact for your brand.
Trusting Acadia’s influencer marketing services encompasses a full spectrum of benefits:
- Funnel-fueling campaigns that drive real impact and brand lift
- Bespoke end-to-end strategy and recommendations that are fully measurable, including channel strategy, multi-tiered approach and mix, scaling content
- Quality partner curation
- Contracting and negotiations
- Comprehensive and integrated reporting rooted in business objectives and KPIs
- Paid Amplification through Influencer Allowlisting
- High touch and custom comms and influencer relationship management
- Sales-driven ROI
- Seamless integration with Paid Media, Shopper, Analytics, Owned Social and more
We Believe in the ROI of Social
Investing in social media opportunities in addition to display ads and post boosts can be a game-changing component in a marketer’s tool belt – partnering with an influencer to elevate your brand can open doors to new consumers.
With Acadia’s influencer marketing services, we connect with trusted influencers to market your products on social media in ways that you as the brand simply can’t. The trust influencers have with their followers gives them a stronger voice on your behalf.
With our influencer marketing services, our experts will help you identify clear objectives to attain your goals and measure the campaign success.
We will help you partner with the right influencer for your brand – because not all influencers will fit well. For instance, if you are looking to elevate a cosmetics brand, we’ll partner your company with a beauty influencer with a strong following. We’ll even look for influencers who are using your brand organically.
Acadia’s influencer marketing team utilizes proven methods to measure social media traction and conversion for sales.
Measuring Success
In Good Taste
When wine brand In Good Taste tasked Acadia to increase their YoY sales during the busiest time of the year, we had our work cut out for us. Acadia’s team of professionals had a tight window, limited budget, and big sales goals for the brand’s wine advent calendar.
Utilizing influencer marketing services, Acadia leveraged the right mix of influencers and creators to tell the brand’s story. We partnered with seven influencers – niche wine specialists to broad lifestyle gurus – who positioned the wine advent calendar as a unique gift and something that could be enjoyed all season long.
Natural Balance
Pet food brand Natural Balance entrusted Acadia to optimize the brand’s presence in the digital atmosphere. We developed a well-rounded digital and social campaign to garner new customers and social media followers.
Acadia connected with five influencers with the right content and following for the pet food company who assisted in acquiring 161 net- new customers through Natural Balance’s website and securing about 300 new followers to its Instagram and TikTok accounts in only one month.
Medi Lift
Medi Lift brought its state-of-the-art skincare and luxurious skin renewal projects with breakthrough technology from Japan to market and charged Acadia with generating brand awareness for the new launch.
Influencer marketing was a key component to the successful brand launch, as Acadia engaged six influencers who focus on beauty and lifestyle.
Our influencer marketing services drove an impression rate two times more than the industry benchmarks for Instagram Reels. The three-month timeline of engagement showed extensive spikes in follower growth when social media influencers engaged.
P.C. Richard and Sons
Seeing is believing – Acadia helped P.C. Richard and Sons, an iconic NY appliance brand, show its potential customers exactly what white-glove service looks like. A partnership with a well-known New York City blogger and influencer illustrated through video the delivery and set up process customers receive from P.C. Richard and Sons.
Our influencer marketing services leveraged the influencers’ social media skills and following to showcase how P.C. Richard and Sons stands heads and shoulders above typical online shopping delivery service.
Our Process Customized
At Acadia, we develop a bespoke strategy for each one of our clients that is rooted in data and designed for maximum impact toward our clients’ business objectives.
We draw on our proven roadmap for influencer marketing as we work with each client to customize campaigns for their goals.
- Brand Discovery Kick-Off Audit
- Customized strategy
- Build the perfect roster
- Creative brief
- Outreach and influencer relationship management
- Legal / Contracting
- Content review and live
- Monitor & track
- Reporting
- Learnings & Optimizations
Social media has evolved greatly over the last two decades, and we know changes are inevitable. That’s why we are always staying abreast of trends and new directions, keeping ahead of what’s hot and what’s not of influencer marketing.
Trust Acadia’s influencer marketing services to meet your brand’s objectives. Schedule a consultation with us.
