Full-Service Retail Media & Marketplace Agency
Every major retailer now has a media network. Amazon, Walmart, Instacart, Target, Kroger, they all want a piece of your budget, and they all promise results. The question isn't whether to invest in retail media. It's how to invest wisely across an increasingly fragmented market without wasting spend, duplicating efforts or flying blind on attribution.
That's where a full-service retail media and marketplace agency makes all the difference. Acadia has been managing retail media for brands since 2015, before most agencies knew what a retail media network was. We bring the platform expertise, proprietary analytics, and integrated strategy to make every dollar work harder across every network that matters to your brand.
Retail media isn't a set-it-and-forget-it channel. It demands constant optimization, deep platform knowledge, and the ability to connect performance data across multiple networks simultaneously. Most brands don't have the in-house resources to do that at scale. Most agencies don't have the specialized expertise to do it well.
Acadia does both. As a full business partner for retail media, channel operations and organic strategy, we manage the full spectrum of your retail media and marketplaces from strategy and budget allocation to campaign execution, reporting, and creative and content optimization. Our team of retail media specialists works across every major network, bringing platform-native expertise that generalist agencies simply can't match.
Powering our retail media work is Acadia Analyze, our proprietary intelligence platform. It gives our team and yours a unified view of performance across every network, so you always know where your spend is working, where it isn't, and where the next opportunity lives.
Named Ad Age Media Agency of the Year 2026 and 2025 Amazon Ads Partner Awards winner for Challenger Brands, we bring that same standard of accountability and performance to every retail media engagement.
Retail Media Network Management - Platform by Platform
Not all retail media networks are created equal. Each has its own ad formats, bidding mechanics, attribution models, and audience data. Managing them effectively requires more than a generalist approach,it requires specialists who live inside these platforms every day.
Acadia manages retail media across all major networks. Here's what that looks like on each platform:
Amazon Advertising
Amazon is the largest and most complex retail media network in the world, and Acadia has been managing brands on the platform since 2015. Our Amazon team handles sponsored products, sponsored brands, sponsored display, Amazon DSP, and Amazon Marketing Cloud, building strategies that drive both on-platform conversion and broader brand growth.
Walmart Marketplace & Walmart Connec
Walmart's retail media network is the second-largest in the US and growing fast. Acadia's Walmart team manages sponsored products, display, and off-site campaigns for brands selling on Walmart.com, combining first-party shopper data with paid strategy to drive both marketplace growth and broader DTC impact. We also handle the brand's presence on Walmart.com including PDPs, promotions and channel operations.
Instacart Advertising
Instacart has become a critical channel for CPG and grocery brands, with a highly purchase-intent audience and rich first-party data. Acadia's Instacart team manages featured product placements, display advertising, and shoppable video to drive basket share and incremental sales at the point of purchase. We’ve put 3 brands on the top of Instacart’s Fastest Growing Emerging Brands in the past 3 years.
Target Roundel
Target Roundel gives brands access to Target's first-party guest data across on-site, off-site, and in-store placements. Acadia's Target team builds campaigns that connect with Target's highly loyal shopper base, driving discovery, conversion, and brand affinity throughout the full purchase journey.
Kroger Precision Marketing
Kroger Precision Marketing (KPM) is one of the most data-rich retail media networks available, powered by purchase data from 60+ million households. Acadia's KPM team builds targeted campaigns that reach high-intent grocery shoppers at a national scale, with closed-loop measurement that ties ad spend directly to in-store and online sales.
Ulta Beauty Media Network
For beauty brands, Ulta's retail media network offers unmatched access to a deeply loyal, high-spending audience. Acadia's Ulta team manages search and display placements across Ulta's digital properties, connecting your brand with shoppers at the moment they're ready to buy.
Chewy Retail Media
Chewy's retail media network is a highly targeted channel for pet brands, with a subscription-driven customer base that spends consistently and loyally. Acadia's Chewy team manages sponsored product placements and display advertising to grow visibility and sales with the pet shoppers who matter most to your brand.
How we’re different
Retail Media Strategy & Analytics
Winning on retail media networks isn't just about showing up, it's about showing up with the right budget, in the right places, at the right time. That requires a retail media strategy built on data, not guesswork.
Acadia's retail media strategy team starts every engagement with a rigorous budget allocation assessment, mapping your brand's sales profile, competitive market, and network-specific opportunity against the full universe of available RMNs. The result is a prioritized investment framework that tells you exactly where to spend, how much, and why.
From there, our analytics team tracks performance across every network in Acadia Analyze, giving you closed-loop measurement that connects ad spend to real sales outcomes—not just impressions and clicks. For TRUBAR our integrated approach led to a 48% lift in retail marketplace sales.it earned us the role of Media Agency of Record. U Beauty saw a 60% lift in new to brand customers without cannibalizing DTC sales.
Retail media is an accountable channel, and Acadia holds itself to that standard. Every campaign we manage is measured against outcomes that matter to your business: sales, share, ROAS, and incremental growth. Not vanity metrics.
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Acadia was named Ad Age’s Performance Marketing Agency of the year in 2024. Our dedication to delivering results for clients has also afforded us strong footing with our platform and tech partners.
Amazon Advanced Partner Walmart Marketplace Partner Premier Pacvue solution partner
Feel confident knowing your fastest-growing sales channel is in safe hands.
Amazon Advanced Partner
Walmart Marketplace Partner
Pacvue Partner
Frequently Asked Questions About Retail Media
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Your retail media investment deserves more than a generalist agency running playbook campaigns. It deserves specialists who know these platforms inside and out, a strategy grounded in your data, and a partner who's as invested in your results as you are.