Take your Amazon business to the next level with our content optimization services.
We understand it takes a lot of hard work and dedication to get your product seen among 600+ million products on the Amazon marketplace. But if you want to elevate your visibility on this crucial channel - ranking high in organic search results is key!
Our expert team can help improve conversion rates by updating and improving existing listings for maximum visibility so customers take notice. Strong organic strategies enable brand visibility, increased sales numbers all while boosting rankings within the Amazon algorithm.
Premium content like A+ Amazon product pages have been proven to increase conversion and customer engagement. But developing this content takes domain expertise and time that your brand may not have internally.
Our Amazon content and brand optimization capabilities can include original visual asset creation and copywriting, or meshing existing assets and copy into an Amazon-forward format.
Creative assets are the most powerful communication tool on Amazon.
Both organic traffic and conversion rate are both heavily influenced by the product listing.
Recent research by Profitero shows that brands can lift Amazon.com sales 15-58% on average by improving product content to meet bestseller benchmarks in their category. The biggest boost comes from adding video (+58%), followed by adding images (+45%).
Another factor is that content updates generally result in fairly substantial traffic increases. This illustrates the role that content plays in Amazon’s flywheel: better content => more sales => higher search placement => increased traffic.
Amazon Product Page Eye Tracker Heat map shows that the most attention is dedicated to the images section.
The importance of Amazon Store Optimization
Per Amazon’s own research, on average, Stores updated within the past 90 days have 21% more repeat visitors and 35% higher attributed sales per visitor
Optimization is a continuous process. Trends change, seasonality occurs, and your competition is launching new products.
Properly optimizing your Amazon Store is not easy, but it will have a tremendous impact on your sales.
Our Amazon Listing Optimization Process
Rely on data, not instinct
Keyword optimization is critical for online retail sales channels. We use a best-in-class analytics package to guide our keyword strategy for each product. Our technology allows us to track keyword benchmarks, emerging keyword trends, share of voice, and to calculate an organic search visibility score.
This data-driven approach allows us to identify the ways to connect with shoppers, and ensure your brand is seen on the virtual shelf that they are browsing.
Original visual asset development
Our in-house creative team can help create original images and video for your Amazon product pages and storefronts, as well as for use in performance media applications like Amazon Advertising. Our capabilities range from brand identity and planning photoshoots, to merging existing assets into new formats. Don’t let a lack of visual or written content slow down your Amazon channel performance - we can produce high-quality, on-brand content quickly and reliably.