Walmart Marketplace Management Services
Acadia (formerly known as Bobsled Marketing) is an official Walmart marketplace partner. We are proud to be part of solution provider in this program.
We started supporting retail brands on the Walmart marketplace in 2018, and have been excited to be part of the journey over the years.
We also support brands who sell on a wholesale (first-party) basis to Walmart.
Walmart Account Management
Organic Marketing & Promotions
Improve product visibility and grow your market share on Walmart through creative content optimization and SEO.
Keyword & Search term research
Share guidelines for A+ content (due to Walmart’s content ecosystem, this is currently managed through 3rd party providers)
Content development & optimization
Promotions
Creative asset development
Organic Share of Voice Monitoring
- Advertising Strategy Development
- New PPC campaigns set-up on Walmart Connect
- Optimizing PPC campaigns
- Effective bid management
- Monitoring and effective management of campaigns
- Paid Share of Voice Monitoring
- DSP Advertising (optional)
Walmart advertising has also become an important retail media channel for brands. With 150 million customers visiting Walmart’s stores, website, and app every week, Walmart’s advertising program, Walmart Connect, can help brands to reach more shoppers at various stages of their buying journey. Acadia uses Pacvue, the industry-leading ad-tech tool, to initiate, manage, and report on Walmart Connect ad performance.
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Turn your diminishing returns into focused growth and holistic marketing strategies.