Scale your brand with America’s largest omnichannel retailer
Acadia (formerly known as Bobsled Marketing) is an official Walmart marketplace partner. There are only 10 solution providers in this program, and we are proud to be part of it.
We started supporting retail brands on the Walmart marketplace in 2018, and have been excited to be part of the journey over the years.
We also support brands who sell on a wholesale (first-party) basis to Walmart.
About Walmart account management at Acadia
Organic Marketing & Promotions
Improve product visibility and grow your market share on Walmart through creative content optimization and SEO.
- Keyword & Search term research
- Content development & optimization
- Creative asset development
- Share guidelines for A+ content (due to Walmart’s content ecosystem, this is currently managed through 3rd party providers)
- Organic Share of Voice Monitoring
Clarify your Walmart PPC strategy and support customer acquisition goals. Planning, launching and managing Walmart Connect and Walmart DSP campaigns.
- Advertising Strategy Development
- New PPC campaigns set-up on Walmart Connect
- Optimizing PPC campaigns
- Effective bid management
- Monitoring and effective management of campaigns
- Paid Share of Voice Monitoring
- DSP Advertising (optional)
Walmart Connect agency services
Walmart advertising has also become an important retail media channel for brands. With 150 million customers visiting Walmart’s stores, website, and app every week, Walmart’s advertising program, Walmart Connect, can help brands to reach more shoppers at various stages of their buying journey. Acadia uses Pacvue, the industry-leading ad-tech tool, to initiate, manage, and report on Walmart Connect ad performance.
Why we’re excited about Walmart
- Provides brands an incremental ROAS opportunity if they have already saturated other marketplace advertising solutions (i.e. Amazon)
- Walmart online and store buyers have recently centralized, meaning products that prove popular online could be considered for in-store distribution
- Walmart’s click-and-collect and online grocery pickup options make it an attractive sales channel for lower-priced items
- Walmart is investing significantly in its advertising program, Walmart Connect. And brands are taking notice! Walmart Connect sales have increased almost 240% on a two-year stack.