Paid Search

Acadia provides full-service paid advertising services for our clients across both search engines and social networks to maximize the effectiveness of campaign bids, budget, targeting, ads, and landing pages. Our paid advertising division is adept at tailoring digital campaigns to meet client KPIs, achieve profitable ROI, and provide the necessary infrastructure and testing to support scalability and growth.

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Bing / Yahoo Management

Get started with either Bing PPC services, Yahoo PPC services, or even optimize existing accounts.

AdWords Management

Full Google AdWords campaign creation and management to optimize paid efforts through this vehicle.

PPC Audit

If you are currently managing a paid advertising program and would like an independent third party review, our team can perform a comprehensive audit of your account.

Remarketing

All of our efforts on paid advertising campaigns are supported via extensive remarketing segmentation build-outs, in addition to specific audience segmentation and application.

Paid Advertising Services

Acadia is full-service in the realm of paid advertising, and several of the more commonly requested client offerings are detailed below. Most clients are unsure with regard to the process of dividing a budget, selecting networks, and creating campaign structures, and our team assesses this as part of our new client discovery process. In many cases, a combination of advertising methods under specific limitations will produce the best results, and we discuss this at length during our sales process.

Paid Social Media

Paid advertising on social networks is a core competency of our firm and is often a common extension or even primary network of our digital advertising campaigns. The best fits that we find are:

• Clients that utilize social media extensively. They can partner with Techwood to run digital social ad campaigns, inclusive of conversion tracking and remarketing centralized through Analytics.

• Clients that are seeking to extend digital presence to social and accompany existing search / PR efforts.

Getting Started: Paid Search & Media

Our paid advertising campaigns typically begin with a discovery process followed by a new account build out (on all respective networks) or the restructuring of existing campaigns. In parallel with this effort is establishment of KPIs and a full set-up of conversion tracking.

Every new client will receive a comprehensive strategy analysis and campaign recommendations tailored to your business goals. This includes industry analysis, demographic targets, network surveys, competitor analysis, keyword research, campaign segmentation, and a detailed, 90-day project plan.