Ulta Search Advertising Management

We’re an experienced retail media management agency with over 8 years of marketplace experience across multiple retail media platforms including Amazon, Walmart, and Instacart.

Ulta Search Advertising Management is unique within the beauty space. Leveraging their data of engaged and loyal beauty enthusiasts, Ulta Search Advertising allows brands to reach customers where they are across multiple channels. That’s why it's critical to engage the services of a PPC consultant who’s fluent in both the unique features and limitations of the platform.

Acadia is a leader in Retail Media management

With our expert knowledge and experience in Ulta Beauty Media Ad management, we can help you create and execute a powerful UB Media marketing strategy to increase your brand’s visibility, drive traffic to your product listings, and maximize your return on investment (ROI).

How much media spend to allocate to Ulta.com?

At Acadia, we are a leading voice on retail media allocation. As retail media networks proliferate, brands want to ensure they are spending every dollar wisely across their retail partners. Acadia’s framework for Retail Media Allocation has been covered by Ad Age and the Path To Purchase Institute. Download Acadia’s Retail Media Allocation framework here.


What Happens Next?

If you like our ideas, we will get to work executing them and ensure the strategy is aligned with your changing business and the changing landscape.

Set up a FREE consultation now to determine if Acadia is the right fit.


Become the face of beauty through Ulta Search Advertising:

The power of working with an experienced retail media agency

New RMN visuals and frameworks_ULTA Beauty

Why should you work with an experienced retail media agency?

If your sales growth is heavily reliant on ecommerce – partnering with an advertising agency that specializes in digital retail channels can be the key to unlocking new success and scaling your business to the next level.

If your aim is to improve category share on Ulta, a retail media agency can help you establish a strong brand identity and increase customer loyalty.

If you’re having difficulty increasing the visibility of your product listings on UB Media, an advertising agency can help you stand out from competitors and attract new customers.

Our UB Marketing Services


Full management of Ulta Beauty Media’s on-site Sponsored Products offering, and future ad types as they become available.


Ad campaigns are managed through Pacvue, the leading enterprise ad-tech platform. This partnership facilitates better budget management through features like dayparting, and more advanced reporting.


Detailed campaign reporting comparisons of your Ulta Beauty Media advertising investment with any other retail media platforms Acadia manages for your brand. Metrics include remaining budget, spend, CPM, CPC, and CTR for each campaign.


A reporting cadence that works for you. Bi-Weekly advertising reporting and week-over-week trend analysis. Quarterly Business reviews to assess past performance and future opportunities.


Communications and touchpoints. Retail media moves quickly. Your dedicated Acadia retail media manager and specialist are available for day-to-day questions in a private Slack channel.


A data-driven approach to UB Media Marketing management. We use advanced tactics such as a single-SKU campaign structure to segment your product assortment and allocate media spend to where it is generating the best return.

What Makes Acadia Stand Apart from the Others

  • 90 retail media & marketplaces specialists & managers
  • $300MM in media under management
  • Premier Pacvue solution partner, active in early beta testing
  • Pioneers in early retail ad ecosystems like Amazon DSP, AMC, and Instacart

Ready for Growth? Let’s talk.