How to allocate retail media budget like an expert… across a dizzying array of options
A Research Report by Kiri Masters and Matteo Bizon
About the Research
How to allocate retail media budget like an expert…across a dizzying array of options
Most retail brands have significant resource constraints around their retail media advertising strategy. Budgets are limited, and time and people resources are limited. Compounding this crunch are CPCs, which are on the rise. Whether the goal is to grow market share or maintain profitability, most brands need to look beyond Amazon advertising for future results.
Retailers are launching media platforms at a faster clip than seen before. They each promise great results and ways to reach net-new customers. On the surface, it’s always great to have more options. But you can’t be everywhere at once! Each new media platform requires time and budget. And there’s the risk that any given channel won’t deliver.
New white paper from Acadia
Several times per year, Acadia produces research and best practices on the most challenging eCommerce questions of our time. Our research, released in May 2022 is on how successful retail brands are allocating their media budget, across a burgeoning array of retail channels and media platforms.
What you will get:
- A white paper with our research findings
- 2 frameworks to use to make budget allocation decisions and compare retail media platforms
- A webinar that gives an overview of research findings and our recommendations