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Instacart Advertising Management

Get more traffic and sales on Instacart

Our agency offers managed services to help consumer brands with their Instacart advertising strategy. We are early adopters of new beta programs and tools, and have access to many features through a direct Instacart partner relationship. We also leverage the best-in-class ad-tech tool Pacvue for campaign management and reporting.

A Trusted Retail Media Team

Our team has been managing online retail media strategies since 2015, when we were known as Bobsled Marketing.

In fact, we “wrote the book” on Instacart! Instacart for CMOs was published in 2021 as the first and most definitive overview of the marketplace

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A true ‘Test and Learn’ mindset

We are early adopters of new beta programs and tools, and have access to many features through a direct Instacart partner relationship. We also leverage the industry-leading ad-tech tool Pacvue for campaign management and reporting.

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"We had tried for six months to get onto the Instacart ad platform. We could not get onboarded. We had an Instacart account within two days of signing on with Bobsled. And now more importantly, now we're able to make updates to our products as they show across every platform on Instacart, which is huge for us because we want to control how our products look. When I reached out to other agencies to do this in the past, it really felt like they had a “set it and forget it” type of model. We need that proactivity and it's been really strong for us, and that Instacart experience is what convinced us to now jump on for full Amazon channel management as well."

Mike Ferone

Director of eCommerce at Full Circle Home

Instacart: Acadia’s Case Study

We launched Sponsored Brand Video ad for a CPG brand. This is a fairly new feature on Instacart so the reporting is still pretty scarce, however, we’ve seen some great results:

  • SBV Ranking campaigns have a better ROAS (+166%) than their twin SP campaigns
  • Brand campaign is trending at 48.9 ROAS, and the Ranking campaign is trending at 7.97 ROAS. The same R campaign in SP is trending at 3 ROAS!
  • CTR for Video is trending at 3.15%. This is light years ahead of Display (0.34%) and better than SP campaigns (2.7%)
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