Good creative gets attention. Great creative gets results. The difference between the two is not just talent or aesthetics. It is strategy, data, and a production process designed around performance from the very first frame.
Most creative agencies build content to look good. Acadia's performance creative agency team builds content to work hard. Every asset we produce is informed by channel-specific data, tested against real audience behavior, and optimized continuously until we know what is driving results and what is not. Whether you are running ads on Meta, TikTok, YouTube, Pinterest, CTV, or Amazon DSP, we produce the creative that makes your paid media investment perform.
Acadia’s photo and video production professionals leave no stone unturned. We don’t take the easy way out. We make sure we understand your vision and goals from the start and utilize our years of proven success to create exactly what you’re looking for.
Not sure what you’re looking for? That’s no problem for us. Our video and production services include access to the creativity, skill, talent, and experience of our full-service agency.
We start with a high-level concept in the pre-planning phase. With your approval, we move forward in the planning process to establish a creative brief, cost estimate, and shot list. In pre-production, we make sure our plans fit your budget, and we take it from there.
We hire the models, secure the location and wardrobes, and finalize the shot list. Shoot day is one of the best (and most fun) days in video production. This is where we put all that planning into motion and capture the still and video images for your project.
Post-production is where we can get really creative with the technology at our fingertips. From overlays to transitions and everything in between, our editing team takes all of the raw footage from shoot day and weaves it into a beautifully crafted piece of art.
And here’s the best part, you’re as involved as you want to be every step of the way.
We have world-class in-house creative talent that can film, shoot, storyboard, write, direct, and edit all creative assets needed for marketing campaigns.
Social media is not only a way for brands to showcase their product or service, it is an extension of their personality. A place where their tribe meets. Social media users retain 95% of a message watched on video compared to 10% they read in text.
Working with our award-winning social media team, our photo and video production professionals leverage the medium to make sure your brand is filtered through the social media noise. We take the time to understand the unique voice and community of each of our brands. Then, we take those insights and transform them into one-of-a-kind photo and video content that fits right at home on any platform.
Creative work can sometimes feel like a shot in the dark. Lucky for us, our paid media practitioners are data wizards who can supply us with reliable insights around asset performance and optimization. When executing a paid media campaign, we make informed creative decisions from day one that can be tested to improve future ideation and production of platform specific photo and video content. We leverage captivating photo and video services that beg to be clicked.
For products that are sold on retail marketplaces like Amazon and Walmart, creative assets are the “modern-day salesman.” They are the first (and often last) thing your customers see before making a purchase. Our in-house retail team pulls from their high-converting best practices to create impactful photo and video content that supercharge product pages. Advances in Retail Media capabilities also create opportunities for highly engaging ad creative, including OTT video and video PPC ads. Our nimble photo and video production team is constantly working to improve processes and evaluate trends so you can rest easy knowing that your content will embrace the cutting-edge of best practices for social media, paid media, and beyond.
Our Services
Performance Creative Services Built for Paid Channels
Performance creative is not general creative work with a media budget attached. It is a fundamentally different discipline that starts with the channel, the audience, and the objective rather than a blank canvas and a brand brief.
Acadia's performance creative services cover the full production lifecycle for paid channels, from concept and storyboarding through production, editing, and delivery in every format your media plan requires. Our creative team sits alongside our paid media and analytics teams, which means every asset is built with placement requirements, audience signals, and performance benchmarks in mind before a single frame is shot.
The result is creative that does not just look right. It performs.
Paid Social Creative and Ad Creative:
Every paid social platform has its own creative language. What performs on TikTok is not what performs on Meta. What works on Pinterest is not what works on YouTube. Brands that apply the same creative across every platform leave significant performance on the table.
Acadia's paid social creative team produces platform-native ad creative for Meta, Instagram, TikTok, Pinterest, YouTube, and CTV, each built to match the format, pacing, and audience behavior of that specific platform. We handle concept development, scripting, production, and editing in house, with the ability to iterate quickly based on performance data rather than waiting for a quarterly creative review.
Our ad creative work is always connected to your media strategy. Because our creative and paid media teams work together, every asset is built with your campaign objectives in mind and tested systematically to identify which creative approach is driving the best results for your brand.
Video Production for Paid Channels:
Video is the dominant format across every major paid channel, and the creative requirements vary significantly depending on where that video is running. A six-second pre-roll on YouTube demands a different approach than a fifteen-second TikTok, a thirty-second CTV spot, or a vertical story ad on Meta.
Acadia's video production for paid media covers every format your media plan requires. We script, produce, and edit video content built specifically for the placement it will run in, with the aspect ratios, pacing, and messaging structures that each platform's audience and algorithm responds to best.
For brands running Amazon DSP, our team also produces video creative optimized for Amazon's ad environments, connecting creative performance to the retail media outcomes your brand is driving on the platform.
UGC and Creator Content:
User-generated content has become one of the highest-performing creative formats in paid social, not because it is cheap to produce, but because it is authentic in a way that polished brand creative often is not. Audiences respond to content that feels real, and the data consistently shows that UGC style creative drives stronger engagement and lower cost per acquisition across most paid channels.
Acadia's UGC offering connects brands with creators who can produce content that performs in paid placements, not just organic feeds. We manage the brief, the creator relationship, the production process, and the delivery of assets ready to run as paid ads.
Influencer Allowlisting:
Allowlisting takes creator content further by running it as paid advertising through the creator's own account rather than the brand's account. This gives the ad the authenticity and social proof of a creator post while applying the full targeting and optimization capabilities of a paid media campaign.
The result is typically stronger engagement, higher click-through rates, and lower CPAs than equivalent brand-account ads, because the content does not look like an ad even when it is one.
Acadia manages the allowlisting process end-to-end, from creator partnership and content production through the technical setup required to run paid campaigns through a creator's account. Our paid social team handles targeting, bidding, and optimization, while our creative team ensures the content is built to perform in a paid placement from the start.
Creative Testing and Iteration:
The best performing creative is rarely the first version. It is the version that survived a rigorous testing process and came out the other side, proven by data. Brands that launch a single creative and run it until performance drops are leaving meaningful efficiency gains behind.
Acadia's creative testing practice is built around systematic iteration. We develop multiple creative hypotheses, structure tests that isolate the variables that matter, and use performance data to identify winning approaches quickly. From there, we iterate on what is working rather than starting from scratch, building a library of proven creative insights that improve every campaign over time.
Our creative testing work is connected to Acadia Analyze, so performance signals from creative tests feed directly into your broader paid media measurement picture rather than living in a separate creative report that nobody connects to media decisions.
Performance Creative Agency FAQ
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Creative that does not convert is not creative. It is a cost. Acadia's performance creative agency team builds content that earns its place in your media plan, tested against real data and optimized until it works.