Analytics and Intelligence
You're about to spend millions in media, how confident are you that it is going to work?
MMM is faster and more affordable than you think. This isn’t your 1x per year mid-six-figure investment. It can be done more frequently and more affordably than you realize.
Your data exists everywhere, and gathering all of this data regularly can be a challenge, but a challenge worth solving.
MMM provides high level direction on where you should shift your dollars and how much to invest to achieve your goals.
It also identifies which channels are driving incremental returns, not just taking credit for results that would have happened anyway.
You used to be able to put a dollar into Google & Meta and automatically get a 5x return, but that's just not the case anymore.
Incrementality testing is the bridge between platform results that inform day-to-day decisions and an investment plan that you can take to your CEO
Everyone should be testing regularly and monitoring ROI and Marginal ROI
Making sure that the first and last dollars you spend give the same positive return only comes from testing all available channels to see where your budget is performing best.
For most marketers, data visualization means one thing: another dashboard. But what do you do when your dashboard runs out of answers and leaves you stuck? Modern marketing moves fast. You need to go from data to decisions.
That’s where Acadia Analyze comes in. Yes, it does everything a traditional dashboard does - but so much more. It’s built to move as fast as you do.
Want to know why ROAS jumped last week? Analyze Change will dig 5 levels deep - surfacing what happened and why, across channels, campaigns, and time periods.
Not sure what to look at? AI Highlights will scan your business and show you what’s moving, even the unexpected stuff.
And when you need an answer that’s not already on a chart? Ask Acadia acts like your AI-powered analyst. Ask any question … combine datasets, zoom in, customize the view … and get answers in seconds.
All without a data science degree.
Ready
to get started?
Turn your diminishing returns into focused growth and holistic marketing strategies.