AI
What Google Says About Optimizing for AI Search (And What the Research Actually Shows)
✍️ Scott Walldren is the Head of SEO at Acadia. Google recently published official documentation naming the technical architecture behind AI Overviews and AI Mode. Separately, an independent analysis aggregated…
Read MoreGoogle’s Intelligent Search Box: What It Means for Brands
✍️ Alan Carroll is the Head of Paid Media at Acadia. What Did Google Announce? If you tuned into Google I/O yesterday, you saw the tech giant pull back the…
Read MoreWhere Challenger Brands Win in AI Search
✍️ Scott Walldren is the Head of SEO at Acadia. Earlier this year, I argued that AI systems don’t surface brands for being good. They surface brands for being obvious.…
Read MoreAdvertising in the Age of Rufus: Breaking Down Sponsored Product Prompts
Ross Walker is the Director of Retail Media at Acadia. Meta: Amazon just moved Sponsored Products Prompts to general availability and started charging for them. Here’s what that means, why…
Read MoreTaming the Organic Wild: Rewriting Organic Strategy in the AI Era (Part 2)
Gary Hammerschlag is a Team Lead of Account Strategy – Retail Marketplaces. Matt Rosenfeld is President – CRUSH, an Acadia Company. This is Part 2 of a two-part series on…
Read MoreTaming the Organic Wild: Rewriting Organic Strategy in the AI Era (Part 1)
Gary Hammerschlag is a Team Lead of Account Strategy – Retail Marketplaces. Matt Rosenfeld is President – CRUSH, an Acadia Company. This is Part 1 of a two-part series on…
Read MoreWhy AI Isn’t Recommending Your Brand
Scott Walldren is the Head of SEO at Acadia. Most brands looking at AI visibility dashboards are asking the wrong question. They want to know: Are we showing up? The…
Read MoreWhy AI Systems Describe Your Brand Inconsistently (And How to Fix It)
✍️ Scott Walldren is the Head of SEO at Acadia. Most marketing teams focus on creating content. The bigger issue is whether existing signals actually align. – Your content strategy…
Read MoreWhat Apple’s Deal with Google Means for Your Brand
Scott Walldren is the Head of SEO at Acadia Apple and Google announced a multi-year partnership this week that will use Google’s Gemini models as the foundation for Apple’s AI…
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