AI
What Apple’s Deal with Google Means for Your Brand
Scott Walldren is the Head of SEO at Acadia Apple and Google announced a multi-year partnership this week that will use Google’s Gemini models as the foundation for Apple’s AI…
Read MoreHow to Win Customers in the AI Search Era | AI Engine Optimization Guide for Marketers
About the Authors: ✍️ Scott Walldren is the Head of SEO at Acadia ✍️ Matt Rosenfeld is the President of CRUSH, an Acadia Company Summary: AI engines like ChatGPT, Claude,…
Read MoreChatGPT Shopping & Instant Checkout: What Brands Should Do
Hayden Roper is the Associate Director of SEO at Acadia ChatGPT Shopping Search & Instant Checkout: What’s Live, What Matters, and What to Do OpenAI just did something significant: they…
Read MoreHow 700 Million People Use ChatGPT
Scott Walldren is the Head of SEO at Acadia The first comprehensive study of ChatGPT usage contradicts much of what we have assumed about AI adoption. While executives debate automation…
Read MoreBeyond Rankings: 5 Google I/O 2025 AI Innovations Reshaping SEO Strategy
Scott Walldren is the Head of SEO at Acadia Google just announced its most significant Search overhaul in years, and the implications for brands are substantial. This isn’t another algorithm…
Read MoreAI Overviews as the New Discovery Vector: Positioning Your Brand in Generative Search Results
Remember when the biggest search shift was mobile-first indexing? We’re now facing something far more transformative. The search landscape of 2025 has fundamentally changed. Generative AI doesn’t just re-rank results—it…
Read MoreHow to Optimize for Rufus and AI-Driven Search
🎧 On the go? Listen to this roundup in audio format. Amazon’s AI ecosystem is evolving rapidly, and two terms—COSMO and Rufus—are at the heart of the conversation. While they’re…
Read MoreGoogle I/O 2024: Key Takeaways for Marketers
Key Points: Gemini AI Models and AI Overviews transform user interactions and content discoverability, enhancing customer engagement and SEO performance. VideoFX and SynthID tools empower content creators with advanced content…
Read MoreThe Rise of AI and Unprecedented impact on Digital Marketing
As I begin to write, I realize the art of writing blog posts is slowly becoming as much of an “archaic art form” as writing in cursive. Even several of…
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