AI
Where Challenger Brands Win in AI Search
✍️ Scott Walldren is the Head of SEO at Acadia. Earlier this year, I argued that AI systems don’t surface brands for being good. They surface brands for being obvious.…
Read MoreAdvertising in the Age of Rufus: Breaking Down Sponsored Product Prompts
Ross Walker is the Director of Retail Media at Acadia. Meta: Amazon just moved Sponsored Products Prompts to general availability and started charging for them. Here’s what that means, why…
Read MoreTaming the Organic Wild: Rewriting Organic Strategy in the AI Era (Part 2)
Gary Hammerschlag is a Team Lead of Account Strategy – Retail Marketplaces. Matt Rosenfeld is President – CRUSH, an Acadia Company. This is Part 2 of a two-part series on…
Read MoreTaming the Organic Wild: Rewriting Organic Strategy in the AI Era (Part 1)
Gary Hammerschlag is a Team Lead of Account Strategy – Retail Marketplaces. Matt Rosenfeld is President – CRUSH, an Acadia Company. This is Part 1 of a two-part series on…
Read MoreWhy AI Isn’t Recommending Your Brand
✍️ Scott Walldren is the Head of SEO at Acadia. Most brands looking at AI visibility dashboards are asking the wrong question. They want to know: Are we showing up?…
Read MoreWhy AI Systems Describe Your Brand Inconsistently (And How to Fix It)
✍️ Scott Walldren is the Head of SEO at Acadia. Most marketing teams focus on creating content. The bigger issue is whether existing signals actually align. – Your content strategy…
Read MoreWhat Apple’s Deal with Google Means for Your Brand
Scott Walldren is the Head of SEO at Acadia Apple and Google announced a multi-year partnership this week that will use Google’s Gemini models as the foundation for Apple’s AI…
Read MoreHow to Win Customers in the AI Search Era | AI Engine Optimization Guide for Marketers
About the Authors: ✍️ Scott Walldren is the Head of SEO at Acadia ✍️ Matt Rosenfeld is the President of CRUSH, an Acadia Company Summary: AI engines like ChatGPT, Claude,…
Read MoreChatGPT Shopping & Instant Checkout: What Brands Should Do
Hayden Roper is the Associate Director of SEO at Acadia ChatGPT Shopping Search & Instant Checkout: What’s Live, What Matters, and What to Do OpenAI just did something significant: they…
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