All articles written by: Alan Carroll

TikTok Ban – What Will It Really Mean For Brands

By Alan Carroll / December 12, 2024
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While it’s still extremely uncertain whether a full TikTok ban will be coming in January 2025, at least one avenue of reprieve for the platform was cut off as a…

alan carroll ANA article

Marketers’ Relationship with Social Media? It’s Complicated

By Alan Carroll / April 29, 2024
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In an article published on April 26, 2024, in ANA, Acadia’s Director of Paid Media, Alan Carroll, was quoted. Despite ongoing challenges for social media platforms, Alan highlights the continued…

‘Ai Everything’: Google’s Rapid Response to Generative AI Is a Step-Change for Marketers

By Alan Carroll / May 24, 2023
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Tuesday, May 23rd was the 10th Google Marketing Live conference. This year, there was one very clear message that Google wanted you to hear: Google has been planning for years…