Paid Media
Optimizing Paid Search: Maximizing ROI at the Bottom of the Funnel
🎧 On the go? Listen to this case study in audio format. In our space, a lot of the conversations lean toward full-funnel strategies or upper-funnel tactics. While these topics…
Read MorePaid Media Evolution Over The Past 5 Years – 2025 Update
After a comment on the past version of this blog post, noted from 2019, I realized it has been another 5 years and a rightful time to update perspectives on…
Read MoreTikTok Ban – What Will It Really Mean For Brands
While it’s still extremely uncertain whether a full TikTok ban will be coming in January 2025, at least one avenue of reprieve for the platform was cut off as a…
Read MoreHow SEO and Paid Media Can Work Together
SEO, when done right, is essential in establishing your brand presence and driving traffic to your site organically. Is it being undermined by your paid media strategy? Sometimes, that’s the…
Read MoreWhat Google Not Deprecating 3rd Party Cookies Means For Brands
This is part 1 of an ongoing series Guide to B2B SEO. Introduction to B2B SEO B2B SEO is a strategic process focused on driving organic traffic, generating leads, and…
Read MoreHow Paid Media and Influencer Marketing Work Together
Modern marketing is two-fold. Organic and paid media are both necessary to a successful – and they share one common asset. Metrics like clicks to site and conversions are indicators…
Read MoreAcadia Wins 2024 AdAge A-List Performance Marketing Agency of the Year
Acadia is proud to announce that we’ve been named 2024 AdAge A-List Performance Marketing AOY. You can read more about this award recognition from AdAge. Acadia in the inaugural recipient…
Read MoreMedia Consumption Intelligence Tools: How to Succeed in a Post Cookie World
The death of the cookie – and with it, vast troves of third-party data once accessible from Meta, Google, and beyond – is the long-standing elephant in the room. Brand…
Read More‘Ai Everything’: Google’s Rapid Response to Generative AI Is a Step-Change for Marketers
Tuesday, May 23rd was the 10th Google Marketing Live conference. This year, there was one very clear message that Google wanted you to hear: Google has been planning for years…
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