Paid Media
What Google Not Deprecating 3rd Party Cookies Means For Brands
In a blog published on Jul 22, 2024 Google announced that its long awaited plan to deprecate 3rd-party cookies on Chrome is likely not happening. The blog stated that given…
Read MoreHow Paid Media and Influencer Marketing Work Together
Modern marketing is two-fold. Organic and paid media are both necessary to a successful – and they share one common asset. Metrics like clicks to site and conversions are indicators…
Read MoreAcadia Wins 2024 AdAge A-List Performance Marketing Agency of the Year
Acadia is proud to announce that we’ve been named 2024 AdAge A-List Performance Marketing AOY. You can read more about this award recognition from AdAge. Acadia in the inaugural recipient…
Read MoreMedia Consumption Intelligence Tools: How to Succeed in a Post Cookie World
The death of the cookie – and with it, vast troves of third-party data once accessible from Meta, Google, and beyond – is the long-standing elephant in the room. Brand…
Read More‘Ai Everything’: Google’s Rapid Response to Generative AI Is a Step-Change for Marketers
Tuesday, May 23rd was the 10th Google Marketing Live conference. This year, there was one very clear message that Google wanted you to hear: Google has been planning for years…
Read MoreWhat Does It Mean to Be a Google Premier Partner?
Each year, Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program. These companies are among…
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