Lift361 and ShopFluency Are Now Part of Acadia

Acadia acquires sophisticated data, analytics and 1P data segmentation capability to benefit its Mid-Market clients seeking to grow and win in their markets. Today we are very proud to announce yet more exciting news for Acadia, an elite digital growth platform.  This time we are announcing the acquisition of Lift361, an Atlanta based analytics and…

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How To Leverage Facebook Groups for Your Brand

If you have a Facebook account, it’s more than likely that you are already a Facebook group member, and if not, you know someone who is. Research has shown that 1.8 billion people use Facebook Groups every month (via Search Engine Journal). Considering how many people use this feature, it might be in your best…

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How To Grow Your YouTube Audience

Is there a better way to learn how to take advantage of a platform than right from the source’s mouth? YouTube recently released a video featuring Rachel Alves that gives five tips on how to grow your YouTube audience as a small channel. Rachel Alves is currently a Product Manager for Recommendations at YouTube, which…

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How Augmented Reality Is Changing the Game

As the use of the Internet and social media become more and more prominent in everyday life, companies are searching for new ways to reach their customers. Online shopping has taken the world by storm- people can now receive almost any item without having to step foot outside of their residences. Now even fitting rooms…

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How To Establish Thought Leadership On LinkedIn

What is thought leadership, and why should you care about it? A thought leader gives unique guidance, influences those around them, and inspires others to innovate. According to their expertise and perspective in whichever industry they are in, thought leaders are known for offering knowledge and insight, which earns them a favorable reputation for helping…

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Marketing to a New Generation of Consumers

Generation Z has a significant impact on Millennials and Generation X’s purchasing decisions. Gen Z influences their parents on purchases they want and Gen X is listening carefully to what their children are talking about to determine their own purchases. Gen Z tends to look beyond the tangible elements of products and companies and digs…

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The Importance of Personalized Marketing

The way marketers connect with their target audience is evolving to meet consumer preferences. Through personalized marketing, you can interact with your followers and customers in ways that create a sincere connection by paying attention to their interests, personalities, and preferences. This approach can be executed in a variety of different ways, including email marketing…

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A Beginner’s Guide to Chatbots

Technology is constantly changing and has affected how companies deliver customer service. In addition to in-person, phone, email, and direct message customer service, we have now added chatbots to the list. Chatbots were first introduced in 2016 by Facebook on its developer platform and this conversational tool has evolved since, from a cool addition to…

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What To Expect From Google in 2021

With the second week of February rolling in, the new year is officially in full swing. And with a new year, comes new expectations from Google moving forward. 2020 wasn’t the year anyone expected, one thing that has stayed constant  is the amount of people using Google to research, shop, and guide decision making. Google…

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