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Announcement! California Pizza Kitchen selects Acadia as its media agency of record.

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Posts by Team Acadia

Amazon is trying to make its full-funnel advertising offerings more plug-and-play

By Team Acadia | May 15, 2023

Danilo de Castro Alvares, Retail Media Manager at Acadia, is quoted in Modern Retail on April 14, 2023. Danilo shares what the unification of the DSP with the Ad Console…

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Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen

By Team Acadia | April 27, 2023

CPK’s selection of Acadia as its Media AOR was covered by Media Post on April 25, in “Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen” MediaPost shares that the…

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California Pizza Kitchen Names Acadia as Its Media Agency of Record

By Team Acadia | April 26, 2023

We are delighted to announce one of our newest clients at Acadia, California Pizza Kitchen.  Like many of our clients, California Pizza Kitchen is a brand with large, entrenched, competitors.…

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Meta tests new ad offering in partnership with retail media networks

By Team Acadia | April 20, 2023

Alan Carroll, director of paid media at Acadia,  is quoted in Modern Retail on  April 14, 2023.  “MPA (Managed Partner Ads) will “allow you to match to retail networks using…

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What Does It Mean to Be a Google Premier Partner?

By Team Acadia | March 30, 2023

Each year, Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program. These companies are among…

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Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering

By Team Acadia | March 28, 2023

Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering Industry publication Mediapost broke the story on March 22, 2023, of Rebecca Yi’s appointment as Head of Influencer Marketing…

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How You’re Set Up To Fail On Amazon, And What To Do About It

By Team Acadia | January 25, 2023

Jared Belsky, CEO of Acadia wrote an Op-Ed for Media Post on January 25, 2023.  The predominance of the Amazon model and the explosion of retail media it has triggered…

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TikTok prompts brands to re-think their search strategies

By Team Acadia | January 24, 2023

Jared Belsky, CEO of Acadia, shares with Digiday: “In July, Google senior vp [Prabhakar Raghavan] reported that 40% of young people go first to TikTok to search for certain categories…

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Acadia Acquires CRO Agency SplitTesting.com

By Team Acadia | January 10, 2023

Move allows Acadia to guarantee clients increases in website sales. We are proud to share that Acadia, has acquired Splittesting.com, a leader in conversion rate optimization (CRO). Splittesting.com helps clients…

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