Posts by Team Acadia
How You’re Set Up To Fail On Amazon, And What To Do About It
Jared Belsky, CEO of Acadia wrote an Op-Ed for Media Post on January 25, 2023. The predominance of the Amazon model and the explosion of retail media it has triggered represent the biggest marketing opportunity in two decades. How well advertisers capitalize on the new frontier will determine the category leaders of tomorrow. Yet most…
Read MoreTikTok prompts brands to re-think their search strategies
Jared Belsky, CEO of Acadia, shares with Digiday: “In July, Google senior vp [Prabhakar Raghavan] reported that 40% of young people go first to TikTok to search for certain categories ahead of Google. This is happening because of the authenticity of the content, as well as the visual nature of TikTok’s answers/responses.” Read how TikTok…
Read MoreAcadia Acquires CRO Agency SplitTesting.com
Move allows Acadia to guarantee clients increases in website sales. We are proud to share that Acadia, has acquired Splittesting.com, a leader in conversion rate optimization (CRO). Splittesting.com helps clients get more productivity out of their website by increasing conversion rate and generating more sign-ups, sales, or subscriptions. This CRO service comes with a money-back…
Read MoreSome DTC brands moved up to 30% of their holiday ad spend from Meta to Amazon
Jack Ogilvie, partner at ad agency Acadia, said that DTC brands used to expect that every ad dollar put into Meta would drive $7 to $8 in sales, but performance is now closer to $1 or $2 in sales for every ad dollar. Because Meta ads haven’t been able to drive website sales, DTC brands…
Read More12 Tips to Boost Your Black Friday/Cyber Monday Sales
Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.
Read More40 Under 40: How Acadia’s Kiri Masters Built A Business Out Of Selling On Amazon
Acadia’s head of retail marketplace strategy is one of Ad Age’s 2022 40 Under 40 honorees. Read Kiri’s story in Ad Age, published on September 19, 2022.
Read MoreLift361 and ShopFluency Are Now Part of Acadia
Acadia acquires sophisticated data, analytics and 1P data segmentation capability to benefit its Mid-Market clients seeking to grow and win in their markets. Today we are very proud to announce yet more exciting news for Acadia, an elite digital growth platform. This time we are announcing the acquisition of Lift361, an Atlanta based analytics and…
Read MoreHow To Leverage Facebook Groups for Your Brand
If you have a Facebook account, it’s more than likely that you are already a Facebook group member, and if not, you know someone who is. Research has shown that 1.8 billion people use Facebook Groups every month (via Search Engine Journal). Considering how many people use this feature, it might be in your best…
Read MoreHow To Grow Your YouTube Audience
Is there a better way to learn how to take advantage of a platform than right from the source’s mouth? YouTube recently released a video featuring Rachel Alves that gives five tips on how to grow your YouTube audience as a small channel. Rachel Alves is currently a Product Manager for Recommendations at YouTube, which…
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