Posts by Team Acadia
Amazon is trying to make its full-funnel advertising offerings more plug-and-play
Danilo de Castro Alvares, Retail Media Manager at Acadia, is quoted in Modern Retail on April 14, 2023. Danilo shares what the unification of the DSP with the Ad Console…
Read MoreAcadia Takes Biggest Media Slice Yet: California Pizza Kitchen
CPK’s selection of Acadia as its Media AOR was covered by Media Post on April 25, in “Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen” MediaPost shares that the…
Read MoreCalifornia Pizza Kitchen Names Acadia as Its Media Agency of Record
We are delighted to announce one of our newest clients at Acadia, California Pizza Kitchen. Like many of our clients, California Pizza Kitchen is a brand with large, entrenched, competitors.…
Read MoreMeta tests new ad offering in partnership with retail media networks
Alan Carroll, director of paid media at Acadia, is quoted in Modern Retail on April 14, 2023. “MPA (Managed Partner Ads) will “allow you to match to retail networks using…
Read MoreWhat Does It Mean to Be a Google Premier Partner?
Each year, Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program. These companies are among…
Read MoreAcadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering
Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering Industry publication Mediapost broke the story on March 22, 2023, of Rebecca Yi’s appointment as Head of Influencer Marketing…
Read MoreHow You’re Set Up To Fail On Amazon, And What To Do About It
Jared Belsky, CEO of Acadia wrote an Op-Ed for Media Post on January 25, 2023. The predominance of the Amazon model and the explosion of retail media it has triggered…
Read MoreTikTok prompts brands to re-think their search strategies
Jared Belsky, CEO of Acadia, shares with Digiday: “In July, Google senior vp [Prabhakar Raghavan] reported that 40% of young people go first to TikTok to search for certain categories…
Read MoreAcadia Acquires CRO Agency SplitTesting.com
Move allows Acadia to guarantee clients increases in website sales. We are proud to share that Acadia, has acquired Splittesting.com, a leader in conversion rate optimization (CRO). Splittesting.com helps clients…
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