Jared Belsky, Acadia's CEO & Co-Founder, was featured in a Digiday on July 12th titled, "Companies seem determined to make everything a retail media network. How did we get here?"
Jared highlights in his remarks that retailers and other companies have been 'banks' for rich first-party data for years. Now they are opening their vaults to advertisers.
You can read the full piece here on Digiday.
You can read more about Acadia's Retail Media philosophy by visiting our Retail Media Service Page.
Posted in Acadia in the News, Retail Media