Retail Media
1P Data, Minimum Ad Spend: Answering Your Amazon Marketing Cloud FAQs
If you use Amazon DSP for advertising, then Amazon Marketing Cloud (AMC) is one of the most important tools you might be overlooking. AMC can help you answer key questions…
Read More3 Business Questions You Can Answer with Amazon Marketing Cloud
For years, we have heard from brand owners who want more detailed information about how their ads are performing on Amazon. On their DTC sites, they are used to generating…
Read More12 Tips to Boost Your Black Friday/Cyber Monday Sales
Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.
Read MoreWhy Amazon-Fluent Companies Outperform Peers by 16%
Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing. Amazon is different to other retail channels. That is the under-statement…
Read More