Retail Media
Advertising in the Age of Rufus: Breaking Down Sponsored Product Prompts
Ross Walker is the Director of Retail Media at Acadia. Meta: Amazon just moved Sponsored Products Prompts to general availability and started charging for them. Here’s what that means, why…
Read MoreThe Retail Roundup: The AI Corner, Prime Day Cutoffs & the ADSP Upgrade You Might Have Missed
On the go? Listen to this roundup in audio format. Welcome back to the Retail Roundup, your monthly recap of the biggest developments shaping retail media, marketplaces, and eCommerce strategy.…
Read MoreTaming the Organic Wild: Rewriting Organic Strategy in the AI Era (Part 2)
Gary Hammerschlag is a Team Lead of Account Strategy – Retail Marketplaces. Matt Rosenfeld is President – CRUSH, an Acadia Company. This is Part 2 of a two-part series on…
Read MoreThe Retail Roundup: Prime Day Shifts, AI Search Momentum, and Amazon’s Expanding DSP Playbook
On the go? Listen to this roundup in audio format. Welcome to the first 2026 edition of the Retail Roundup, your go-to recap of the biggest developments in retail media…
Read MoreTaming the Organic Wild: Rewriting Organic Strategy in the AI Era (Part 1)
Gary Hammerschlag is a Team Lead of Account Strategy – Retail Marketplaces. Matt Rosenfeld is President – CRUSH, an Acadia Company. This is Part 1 of a two-part series on…
Read MoreHow to Buy Programmatic Media on Amazon DSP: A Complete Guide
About the authors: Danilo de Castro Alvares is a Senior Retail Media Manager at Acadia. Ross Walker is the Director of Retail Media at Acadia. – Amazon DSP (Demand-Side Platform)…
Read MoreAmazon Creator Connections Will Help You Drive Brand Visibility & Sales on Amazon
Amazon Creator Connections is transforming how brands collaborate with influencers and content creators on the platform. But despite offering significant benefits, this program hasn’t received the attention it deserves. Today,…
Read MoreA Dozen Experts. Two Questions. Big Predictions on the Future of Retail
It’s the start of the year and the perfect time to pause, look back, and think about what’s coming next. We asked 12 previous Ecommerce Braintrust guests to share the…
Read MoreThe Retail Roundup: Seller Challenges, Nielsen, and the Path to AI Monetization
On the go? Listen to this roundup in audio format. Welcome to the October edition of the Retail Roundup, your go-to recap of the biggest developments in retail media and…
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