Retail Media
Why Amazon-fluent companies outperform peers by 16%
Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing. Amazon is different to other retail channels. That is the under-statement of the decade for those familiar with the channel. But if you’re one of those people – you’d be surprised how many conversations we have…
Read MoreRetail Media Allocation
How to allocate retail media budget like an expert…across a dizzying array of options A Research Report by Kiri Masters and Matteo Bizon About The Research How to allocate retail media budget like an expert…across a dizzying array of options Most retail brands have significant resource constraints around their retail media advertising strategy. Budgets are…
Read MoreDTC Sales Growth vs Amazon Sales Growth for Brands – Episode 239
Interview with Jon Pak DESCRIPTION In today’s podcast, we are talking with John Pak about the balance of aligning best practices on DTC and Amazon while also being channel-specific. We try to unpack where it’s good to align and where to differentiate the two, given that Amazon is fundamentally different to other channels. Make sure…
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