Retail Media
3 Business Questions You Can Answer with Amazon Marketing Cloud
For years, we have heard from brand owners who want more detailed information about how their ads are performing on Amazon. On their DTC sites, they are used to generating highly specific insights on paths to purchase, conversion rates, and more. But on the Amazon side of their business, they receive only aggregated reports and…
Read More12 Tips to Boost Your Black Friday/Cyber Monday Sales
Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.
Read MoreWhy Amazon-Fluent Companies Outperform Peers by 16%
Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing. Amazon is different to other retail channels. That is the under-statement of the decade for those familiar with the channel. But if you’re one of those people – you’d be surprised how many conversations we have…
Read MoreRetail Media Allocation
How to allocate retail media budget like an expert…across a dizzying array of options A Research Report by Kiri Masters and Matteo Bizon About The Research How to allocate retail media budget like an expert…across a dizzying array of options Most retail brands have significant resource constraints around their retail media advertising strategy. Budgets are…
Read MoreDTC Sales Growth vs Amazon Sales Growth for Brands – Episode 239
Interview with Jon Pak DESCRIPTION In today’s podcast, we are talking with John Pak about the balance of aligning best practices on DTC and Amazon while also being channel-specific. We try to unpack where it’s good to align and where to differentiate the two, given that Amazon is fundamentally different to other channels. Make sure…
Read More