Retail Media
Taming the Organic Wild: Rewriting Organic Strategy in the AI Era (Part 1)
Gary Hammerschlag is a Team Lead of Account Strategy – Retail Marketplaces. Matt Rosenfeld is President – CRUSH, an Acadia Company. This is Part 1 of a two-part series on…
Read MoreHow to Buy Programmatic Media on Amazon DSP: A Complete Guide
About the authors: Danilo de Castro Alvares is a Senior Retail Media Manager at Acadia. Ross Walker is the Director of Retail Media at Acadia. – Amazon DSP (Demand-Side Platform)…
Read MoreAmazon Creator Connections Will Help You Drive Brand Visibility & Sales on Amazon
Amazon Creator Connections is transforming how brands collaborate with influencers and content creators on the platform. But despite offering significant benefits, this program hasn’t received the attention it deserves. Today,…
Read MoreA Dozen Experts. Two Questions. Big Predictions on the Future of Retail
It’s the start of the year and the perfect time to pause, look back, and think about what’s coming next. We asked 12 previous Ecommerce Braintrust guests to share the…
Read MoreThe Retail Roundup: Seller Challenges, Nielsen, and the Path to AI Monetization
On the go? Listen to this roundup in audio format. Welcome to the October edition of the Retail Roundup, your go-to recap of the biggest developments in retail media and…
Read MoreWhat Black Friday & Cyber Monday Revealed and How to Win the Rest of Q4
The dust has finally settled on Black Friday and Cyber Monday 2025, and what’s left is one clear snapshot of how quickly ecommerce is evolving. Shoppers moved earlier, deal windows…
Read MoreThe Biggest Takeaways From unBoxed: Democratization, Simplification, and the Rise of Agentic Advertising
With some distance from the major unBoxed 2025 announcements, the broader arc of Amazon’s advertising strategy is much easier to see. Across 14+ product updates, three themes shaped nearly every…
Read MoreThe Retail Roundup: Twitch Is Shoppable, Spotify Is (More) Buyable, and FBA Fees Get Scrutable
On the go? Listen to this roundup in audio format. Welcome to the October edition of the Retail Roundup, your go-to recap of the biggest developments in retail media and…
Read MoreAmazon Hikes US Fees in 2026: What Sellers Need to Know
✍️ Tamara Vukovic is a Retail Marketplaces Account Operations Manager at Acadia. Amazon’s 2026 fee updates take effect on January 15, bringing another round of FBA and referral fee adjustments.…
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