Retail Media
The Retail Roundup: Amazon Tightens Up, Walmart Catches Up, and a Post-Posts World
🎧 On the go? Listen to this roundup in audio format. Welcome to the June edition of the Retail Roundup, your go-to recap of the biggest developments in retail media…
Read MoreThe Instacart Opportunity Most Brands Are Sleeping On
It may be 2025, but most brands are still sleeping on Instacart. Despite being one of the largest online grocery platforms in the U.S. and offering one of the most…
Read MoreThe Retail Roundup: “AI Eats My Listing”
🎧 On the go? Listen to this roundup in audio format. Welcome to this month’s edition of the Retail Roundup, your go-to recap of the biggest developments in retail media…
Read MoreHow AMC Audiences Will Boost Your ROAS and Efficiency
🎧 We also published a podcast episode about this topic. Listen here! Since its debut at Unboxed last October, the AMC audience integration into Sponsored Ads has gained a lot…
Read MoreThe Amazon DSP Playbook: Advanced Tactics for Maximum Growth
✍️ About the Author: Pat Petriello is the Director of Retail Marketplace Strategy at Acadia and a Thought Leader in the eCommerce space. – – – Much has changed in the…
Read MoreA Primer on the Kroger’s Retail Media Network, Kroger Precision Marketing
This article was initially published in January 2024. Since then we noted a few important advertising advancements for Kroger. Here’s what you should know: 1) Kroger Has Keywords Now Expand…
Read MoreDigiday: Companies Seem Determined To Make Everything A Retail Media Network
Jared Belsky, Acadia’s CEO & Co-Founder, was featured in a Digiday on July 12th titled, “Companies seem determined to make everything a retail media network. How did we get here?”…
Read MoreWhy Retailers Shouldn’t Charge Brands for Media Analytics
https://acadia.io/wp-content/uploads/2024/04/Damiano-and-Ross-Hot-take.mp4 Amazon has inspired an entire industry to rethink the way it works. Its closest competitors, including Walmart, Target and Kroger, have borrowed from the Amazon playbook in order to…
Read More2024 Amazon Seller Logistics Programs Overview
On a recent episode of the eCommerce Braintrust Podcast, host and Acadia’s Head of Retail Marketing Place Services, Julie Spear spoke with Armin Alispahic, operations team lead for the retail…
Read More