Retail Media Allocation

How to allocate retail media budget like an expert…across a dizzying array of options A Research Report by Kiri Masters and Matteo Bizon About The Research How to allocate retail media budget like an expert…across a dizzying array of options Most retail brands have significant resource constraints around their retail media advertising strategy. Budgets are…

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DTC Sales Growth vs Amazon Sales Growth for Brands – Episode 239

Interview with Jon Pak DESCRIPTION In today’s podcast, we are talking with John Pak about the balance of aligning best practices on DTC and Amazon while also being channel-specific. We try to unpack where it’s good to align and where to differentiate the two, given that Amazon is fundamentally different to other channels. Make sure…

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