All articles written by: Ross Walker
With some distance from the major unBoxed 2025 announcements, the broader arc of Amazon’s advertising strategy is much easier to see. Across 14+ product updates, three themes shaped nearly every…
✍️ About the Authors: Ross Walker is the Retail Media Team Lead at Acadia. | Damiano Ciarrocchi is a Senior Retail Media Manager at Acadia. – – – Retail…
If you’ve been running Amazon ads for more than a few quarters, you’ve probably felt the squeeze. Sponsored Products are more expensive than ever. Sponsored Brands and Streaming TV have…
🎧 On the go? Listen to this case study in audio format. In our space, a lot of the conversations lean toward full-funnel strategies or upper-funnel tactics. While these topics…
🎧 On the go? Listen to this case study in audio format. What does full-funnel advertising mean to you? With so many conflicting perspectives from e-commerce professionals, you could think…
On a recent episode of the eCommerce Braintrust Podcast, host and Acadia’s Head of Retail Marketing Place Services, Julie Spear spoke with Ross Walker, retail team lead at Acadia about…
In an article published March 12, 2024 in Business Insider, Acadia’s Retail Media Team Lead, Ross Walker, was quoted on how Amazon’s advertising-tech disruption challenges industry giants Google and Meta.…
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross highlighted Amazon’s emphasis on video ad products and its evolving description, such as…
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross gives his thoughts on why brands are drawn to Amazon’s new tools…