1P Data, Minimum Ad Spend: Answering Your Amazon Marketing Cloud FAQs

If you use Amazon DSP for advertising, then Amazon Marketing Cloud (AMC) is one of the most important tools you might be overlooking. AMC can help you answer key questions about what your advertising funnel really looks like, the typical path to purchase your customers take, and more. According to Stratably, 44% of brands are…

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3 Ways To Use Amazon DSP Advertising To Boost Prime Day Sales

Ross Walker is a Senior PPC Manager at Bobsled Marketing. With Prime Day less than a month away, in fact, it was just announced that Prime Day will take place on July 12 and 13 this year! It’s important for brands to start thinking about the best advertising strategies that will bring customers in now.…

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Amazon Marketing Cloud: How It Works and How To Use It

Ross Walker is a Senior PPC Manager at Bobsled Marketing. Many brands I speak with at Bobsled recently have been asking about the ‘holy grail’ of advertising measurement: tracking incremental sales from advertising. Brands are trying to figure out how big of an influence their ads have had on final sales, wanting to know more…

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