Posts by Ross Walker
Retail ad prices for Walmart and Amazon have dipped while prices at Kroger and Instacart shot way up. Here’s what advertisers are paying today.
Ross Walker, senior paid media manager at Acadia, said that the agency’s CPCs for Instacart increased 38% in the second quarter compared to the same time period last year. Walker…Read More
What Does Custom Audience Creation Mean for Brands Using Amazon Marketing Cloud?
Ross Walker is a Senior Retail Media Manager at Acadia The ability to create custom audiences was announced by Amazon on Monday this week, the latest in an escalating cadence…Read More
Why you can’t just scale up your ad spend
One of the most common misunderstandings I hear as a paid media manager centers on scaling up ad spend. Brands often come to me wanting to double or triple their…Read More
1P Data, Minimum Ad Spend: Answering Your Amazon Marketing Cloud FAQs
If you use Amazon DSP for advertising, then Amazon Marketing Cloud (AMC) is one of the most important tools you might be overlooking. AMC can help you answer key questions…Read More
3 Ways To Use Amazon DSP Advertising To Boost Prime Day Sales
Ross Walker is a Senior PPC Manager at Bobsled Marketing. With Prime Day less than a month away, in fact, it was just announced that Prime Day will take place…Read More
Amazon Marketing Cloud: How It Works And How To Use It
Ross Walker breaks down Amazon Marketing Cloud and all the benefits it provides for your Amazon advertising strategy.Read More
Amazon DSP 201: The Updated Guide to Understanding Amazon’s Demand-side Platform
The updated Amazon DSP Guide from Bobsled’s PPC expert. Amazon DSP has seen a fair number of changes in the last two years.Read More