All articles written by: Ross Walker
Ross Walker is the Director of Retail Media at Acadia. The “Amazon DSP for non-endemic brands” story has existed for years, but it remained mostly a conference-panel talking point rather…
Ross Walker is the Director of Retail Media at Acadia. Meta: Amazon just moved Sponsored Products Prompts to general availability and started charging for them. Here’s what that means, why…
About the authors: Danilo de Castro Alvares is a Senior Retail Media Manager at Acadia. Ross Walker is the Director of Retail Media at Acadia. – Amazon DSP (Demand-Side Platform)…
With some distance from the major unBoxed 2025 announcements, the broader arc of Amazon’s advertising strategy is much easier to see. Across 14+ product updates, three themes shaped nearly every…
About the Authors: Ross Walker is the Retail Media Team Lead at Acadia. | Damiano Ciarrocchi is a Senior Retail Media Manager at Acadia. – – – Retail media…
If you’ve been running Amazon ads for more than a few quarters, you’ve probably felt the squeeze. Sponsored Products are more expensive than ever. Sponsored Brands and Streaming TV have…
🎧 On the go? Listen to this case study in audio format. In our space, a lot of the conversations lean toward full-funnel strategies or upper-funnel tactics. While these topics…
On the go? Listen to this case study in audio format. What does full-funnel advertising mean to you? With so many conflicting perspectives from e-commerce professionals, you could think the…
On a recent episode of the eCommerce Braintrust Podcast, host and Acadia’s Head of Retail Marketing Place Services, Julie Spear spoke with Ross Walker, retail team lead at Acadia about…