AMC
How to Build an Effective Customer Data Platform (CDP)
Customer Data Platforms are having a moment. As privacy changes from Apple and Google continue to shake up the digital ad industry, many brands are asking themselves: What can we…
Read MoreWhat Is a CDP? Intro to Customer Data Platforms
Many brands I speak to rely on gut instinct to figure out who their customers are and how they discover products. But it doesn’t have to be this way. These…
Read More5 Myths About Amazon DSP
Emily Ostrander, PPC Manager at Bobsled (Acadia?), shares 5 myths about Amazon DSP and why she thinks they’re wrong – why you should invest in DSP, how it works, who can benefit from it, and more.
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