All articles written by: Seth Hirsch
Who are you when you’re shopping online? What about in person? Brands and retailers would love to know, but it’s not up to the customer to declare themselves whenever they’re…
In July of last year, Google began sunsetting the legacy version of Google Analytics, commonly known as Universal Analytics (UA). In its place was the fully revamped Google Analytics 4…
Acadia was featured in the latest collaboration between LiveRamp and Snowflake, showcased for its exceptional utilization of identity resolution and activation within the Snowflake Native App framework. Recognized for accelerating…
In the ever-evolving landscape of digital marketing, preparing for a cookieless world has become a crucial aspect for businesses. Seth Hirch, Partner and Head of Analytics at Acadia, spoke with…
This article was originally posted on warc.com in October 2023, by Seth Hirsch, Head of Analytics and Partner at Acadia When HubSpot surveyed more than 1,200 global marketers for its…
Seth Hirsch, Head of Analytics and Partner at Acadia, is quoted in Business Wire on October 10, 2023. Seth Hirsch discussed LiveRamp’s groundbreaking identity resolution across major clouds, enabling seamless integration…
Sally Kazin and Seth Hirsch are lead analytics at Acadia. Being a mid-market brand in a market dominated by big players can feel defeating. How do you fight back against…
Customer Data Platforms are having a moment. As privacy changes from Apple and Google continue to shake up the digital ad industry, many brands are asking themselves: What can we…
Many brands I speak to rely on gut instinct to figure out who their customers are and how they discover products. But it doesn’t have to be this way. These…