Posts by Seth Hirsch
How to Build an Effective Customer Data Platform (CDP)
Customer Data Platforms are having a moment. As privacy changes from Apple and Google continue to shake up the digital ad industry, many brands are asking themselves: What can we…
Read MoreWhat Is a CDP? Intro to Customer Data Platforms
Many brands I speak to rely on gut instinct to figure out who their customers are and how they discover products. But it doesn’t have to be this way. These…
Read More3 Business Questions You Can Answer with Amazon Marketing Cloud
For years, we have heard from brand owners who want more detailed information about how their ads are performing on Amazon. On their DTC sites, they are used to generating…
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