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Posts by Seth Hirsch

How to Build an Effective Customer Data Platform (CDP)

By Seth Hirsch | March 2, 2023

Customer Data Platforms are having a moment. As privacy changes from Apple and Google continue to shake up the digital ad industry, many brands are asking themselves: What can we…

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What Is a CDP? Intro to Customer Data Platforms

By Seth Hirsch | February 22, 2023

Many brands I speak to rely on gut instinct to figure out who their customers are and how they discover products. But it doesn’t have to be this way. These…

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3 Business Questions You Can Answer with Amazon Marketing Cloud

By Seth Hirsch | November 29, 2022

For years, we have heard from brand owners who want more detailed information about how their ads are performing on Amazon. On their DTC sites, they are used to generating…

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