Analytics
How Do You Approach Data Security?
Data privacy is paramount in this day and age. Acadia handles data from millions of customers, on behalf of our clients. Most importantly, we treat all data with the same…
Read MoreAcadia Wins 2024 AdAge A-List Performance Marketing Agency of the Year
Acadia is proud to announce that we’ve been named 2024 AdAge A-List Performance Marketing AOY. You can read more about this award recognition from AdAge. Acadia in the inaugural recipient…
Read MoreAcadia’s Approach to Privacy Protocols
More complex data is running through the veins of the internet than ever before – in fact, more data has been generated and collected in the last two years than…
Read MoreAcademy Sports + Outdoor Taps Acadia As Its Customer Analytics AOR
We’re thrilled to announce that Academy Sports + Outdoor, a leader in the sporting goods and outdoor recreation market, has chosen Acadia as its Agency of Record (AOR) for customer…
Read MoreNavigating the Cookieless World: A Deep Dive into Data Analysis
In the ever-evolving landscape of digital marketing, preparing for a cookieless world has become a crucial aspect for businesses. Seth Hirch, Partner and Head of Analytics at Acadia, spoke with…
Read MoreHow to Punch Above Your Weight by Investing in Data and Analytics
Sally Kazin and Seth Hirsch are lead analytics at Acadia. Being a mid-market brand in a market dominated by big players can feel defeating. How do you fight back against…
Read MoreMeasuring What Matters: The Four Stages of Media Measurement
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu, The Art of War This quote from Sun Tzu rings as…
Read MoreHow to Build an Effective Customer Data Platform (CDP)
Customer Data Platforms are having a moment. As privacy changes from Apple and Google continue to shake up the digital ad industry, many brands are asking themselves: What can we…
Read MoreWhat Is a CDP? Intro to Customer Data Platforms
Many brands I speak to rely on gut instinct to figure out who their customers are and how they discover products. But it doesn’t have to be this way. These…
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