Analytics
Navigating the Cookieless World: A Deep Dive into Data Analysis
In the ever-evolving landscape of digital marketing, preparing for a cookieless world has become a crucial aspect for businesses. Seth Hirch, Partner and Head of Analytics at Acadia, spoke with…
Read MoreHow to Punch Above Your Weight by Investing in Data and Analytics
Sally Kazin and Seth Hirsch are lead analytics at Acadia. Being a mid-market brand in a market dominated by big players can feel defeating. How do you fight back against…
Read MoreMeasuring What Matters: The Four Stages of Media Measurement
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu, The Art of War This quote from Sun Tzu rings as…
Read MoreHow to Build an Effective Customer Data Platform (CDP)
Customer Data Platforms are having a moment. As privacy changes from Apple and Google continue to shake up the digital ad industry, many brands are asking themselves: What can we…
Read MoreWhat Is a CDP? Intro to Customer Data Platforms
Many brands I speak to rely on gut instinct to figure out who their customers are and how they discover products. But it doesn’t have to be this way. These…
Read More12 Tips to Boost Your Black Friday/Cyber Monday Sales
Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.
Read MoreSix Things You Should Consider Before You Buy Data
Even if a retailer has collected data for a long time, there are situations when in-house data might not seem like enough. In those situations, many retailers choose to buy…
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