Analytics
How to Build an Effective Customer Data Platform (CDP)
Customer Data Platforms are having a moment. As privacy changes from Apple and Google continue to shake up the digital ad industry, many brands are asking themselves: What can we…
Read MoreWhat Is a CDP? Intro to Customer Data Platforms
Many brands I speak to rely on gut instinct to figure out who their customers are and how they discover products. But it doesn’t have to be this way. These…
Read More3 Business Questions You Can Answer with Amazon Marketing Cloud
For years, we have heard from brand owners who want more detailed information about how their ads are performing on Amazon. On their DTC sites, they are used to generating…
Read More12 Tips to Boost Your Black Friday/Cyber Monday Sales
Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.
Read MoreSix Things You Should Consider Before You Buy Data
Even if a retailer has collected data for a long time, there are situations when in-house data might not seem like enough. In those situations, many retailers choose to buy…
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