Analytics Archives

The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie

By Sally Kazin | June 22, 2026

Sally Kazin is the Head of Analytics at Acadia. For years, marketers have been trapped in a “Silo Paradox.” We spend millions across a handful of Walled Gardens, and all…

Acadia Named 2024 US Search Awards Finalist

By Team Acadia | August 12, 2024

Acadia is proud to announce that we’ve been named a finalist of the 2024 US Search Awards. Our work with SkyZone has been shortlisted for the Best Use of Search -…

What to Know About Server-Side Tracking, a Solution for a Cookie-Free Future

By Lachlan Brown | June 20, 2024

By the end of this year, Google will have stamped out the internet’s last remaining third-party cookies. Cue the funeral hymns. There’s no need to panic. While third-party cookies fueled…

Understanding Single-View Customer Identification Process

By Seth Hirsch | June 6, 2024

Who are you when you’re shopping online? What about in person? Brands and retailers would love to know, but it’s not up to the customer to declare themselves whenever they’re…

How to Save Your Historical Data From the New Google Analytics

By Seth Hirsch | May 30, 2024

In July of last year, Google began sunsetting the legacy version of Google Analytics, a transition that made robust marketing analytics services more important than ever – and separated the…

How Do You Approach Data Security?

By Carol Davis | April 11, 2024

Data privacy is paramount in this day and age. Acadia, as a full-stack digital agency, handles data from millions of customers, on behalf of our clients. Most importantly, we treat…

Acadia Wins 2024 AdAge A-List Performance Marketing Agency of the Year

By Jonathan Kahn | March 11, 2024

Acadia is proud to announce that we’ve been named 2024 AdAge A-List Performance Marketing Agency of the Year. You can read more about this award recognition from AdAge. Acadia in…

Acadia’s Approach to Privacy Protocols

By Carol Davis | March 6, 2024

More complex data is running through the veins of the internet than ever before – in fact, more data has been generated and collected in the last two years than…

Academy Sports + Outdoor Taps Acadia As Its Customer Analytics AOR

By Jonathan Kahn | January 10, 2024

We’re thrilled to announce that Academy Sports + Outdoors has chosen Acadia as its Agency of Record for customer analytics, a partnership that underscores Acadia’s strength in marketing analytics consulting…

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