3 Business Questions You Can Answer with Amazon Marketing Cloud

For years, we have heard from brand owners who want more detailed information about how their ads are performing on Amazon. On their DTC sites, they are used to generating highly specific insights on paths to purchase, conversion rates, and more. But on the Amazon side of their business, they receive only aggregated reports and…

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12 Tips to Boost Your Black Friday/Cyber Monday Sales

Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.

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Six Things You Should Consider Before You Buy Data

Even if a retailer has collected data for a long time, there are situations when in-house data might not seem like enough. In those situations, many retailers choose to buy consumer data from other sources. Buying data can help retailers improve online messaging and targeting, but there is also a lot of room for failure.…

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