We're thrilled to announce that Academy Sports + Outdoor, a leader in the sporting goods and outdoor recreation market, has chosen Acadia as its Agency of Record (AOR) for customer analytics. This partnership marks a significant milestone in our journey, underlining our commitment to delivering exceptional data-driven marketing solutions.
Our mission to enhance Academy's in-house data and analytics capabilities is a testament to our dedication to not just meeting, but exceeding our clients' expectations.
Our unique approach involves integrating our data and analytics specialists within the Academy team. This collaboration ensures that Academy leverages our extensive resources while nurturing their in-house capabilities, striking the perfect balance between external expertise and internal development.
The digital marketplace is becoming increasingly competitive, and our partnership with Academy Sports + Outdoor is a forward-thinking move towards prioritizing deep customer understanding and engagement. As we embark on this exciting journey together, we're not just celebrating a new client relationship; we're setting a new standard for how agencies and clients can collaboratively harness the power of data and analytics to achieve remarkable results.
You can read more about this Customer Analytics AOR appointment on MediaPost.
For more information on our full Analytics capabilities please visit our Analytics & Intelligence Service page.