Acadia in the News
1P vendors are increasingly scrutinizing chargebacks and other fees
Julie Spear, Head of Retail Marketplace Services at Acadia is quoted in Modern Retail on March 9, 2023. “1P vendors are more focused on their margins and not wanting to…
Read MoreRetail Media’s Measurement Problem – Industry Must Solve Standardization Issue to Meet Growth Projections
Kiri Masters, Head of Retail Strategy at Acadia is quoted in Ad Age on March 9, 2023. “It’s the cost to the executives of trying to figure out how much…
Read MoreHow AI Can Speed Up Your Search Marketing
Acadia’s Head of SEO Scott Walldren wrote an op-ed for Marketing Insider on March 9, 2023. In this piece Scott explores how AI can help speed up your search marketing…
Read MoreHow You’re Set Up To Fail On Amazon, And What To Do About It
Jared Belsky, CEO of Acadia wrote an Op-Ed for Media Post on January 25, 2023. The predominance of the Amazon model and the explosion of retail media it has triggered…
Read MoreTikTok prompts brands to re-think their search strategies
Jared Belsky, CEO of Acadia, shares with Digiday: “In July, Google senior vp [Prabhakar Raghavan] reported that 40% of young people go first to TikTok to search for certain categories…
Read MoreSome DTC brands moved up to 30% of their holiday ad spend from Meta to Amazon
Jack Ogilvie, partner at ad agency Acadia, said that DTC brands used to expect that every ad dollar put into Meta would drive $7 to $8 in sales, but performance…
Read More40 Under 40: How Acadia’s Kiri Masters Built A Business Out Of Selling On Amazon
Acadia’s head of retail marketplace strategy is one of Ad Age’s 2022 40 Under 40 honorees. Read Kiri’s story in Ad Age, published on September 19, 2022.
Read MoreAdAge Names Acadia a Small Agency of the Year
Today we are proud to share that AdAge named Acadia a Small Agency of the Year in it’s prestigious award ceremony held last night. When founding Acadia, my co-founder Sean…
Read MoreLift361 and ShopFluency Are Now Part of Acadia
Acadia acquires sophisticated data, analytics and 1P data segmentation capability to benefit its Mid-Market clients seeking to grow and win in their markets. Today we are very proud to announce…
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