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Acadia in the News

1P vendors are increasingly scrutinizing chargebacks and other fees

By Julie Spear | March 20, 2023

Julie Spear, Head of Retail Marketplace Services at Acadia is quoted in Modern Retail on March 9, 2023. “1P vendors are more focused on their margins and not wanting to…

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Retail Media’s Measurement Problem – Industry Must Solve Standardization Issue to Meet Growth Projections

By Kiri Masters | March 10, 2023

Kiri Masters, Head of Retail Strategy at Acadia is quoted in Ad Age on March 9, 2023. “It’s the cost to the executives of trying to figure out how much…

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How AI Can Speed Up Your Search Marketing

By Scott Walldren | March 10, 2023

Acadia’s Head of SEO Scott Walldren wrote an op-ed for Marketing Insider on March 9, 2023.  In this piece Scott explores how AI can help speed up your search marketing…

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How You’re Set Up To Fail On Amazon, And What To Do About It

By Team Acadia | January 25, 2023

Jared Belsky, CEO of Acadia wrote an Op-Ed for Media Post on January 25, 2023.  The predominance of the Amazon model and the explosion of retail media it has triggered…

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TikTok prompts brands to re-think their search strategies

By Team Acadia | January 24, 2023

Jared Belsky, CEO of Acadia, shares with Digiday: “In July, Google senior vp [Prabhakar Raghavan] reported that 40% of young people go first to TikTok to search for certain categories…

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Some DTC brands moved up to 30% of their holiday ad spend from Meta to Amazon

By Team Acadia | December 8, 2022

Jack Ogilvie, partner at ad agency Acadia, said that DTC brands used to expect that every ad dollar put into Meta would drive $7 to $8 in sales, but performance…

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40 Under 40: How Acadia’s Kiri Masters Built A Business Out Of Selling On Amazon

By Team Acadia | September 19, 2022

Acadia’s head of retail marketplace strategy is one of Ad Age’s 2022 40 Under 40 honorees. Read Kiri’s story in Ad Age, published on September 19, 2022.

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AdAge Names Acadia a Small Agency of the Year

By Jared Belsky | July 28, 2022

Today we are proud to share that AdAge named Acadia a Small Agency of the Year in it’s prestigious award ceremony held last night. When founding Acadia, my co-founder Sean…

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Lift361 and ShopFluency Are Now Part of Acadia

By Team Acadia | November 10, 2021

Acadia acquires sophisticated data, analytics and 1P data segmentation capability to benefit its Mid-Market clients seeking to grow and win in their markets. Today we are very proud to announce…

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