Acadia CEO Jared Belsky was published in a October 18, 2024 AdAge Op-Ed, "
Ad measurement—3 ways to effectively evaluate marketing performance"
Belsky highlights the fact that too many brands gauge their performance in averages. A practice that as a whole may seem positive, but when you look closer most brands last dollar spent is as effective as the first.
Belsky share more on this in a LinkedIn post below:
Posted in Acadia in the News, AdAge