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Data Analytics

What to Know About Server-Side Tracking, a Solution for a Cookie-Free Future

By Lachlan Brown | June 20, 2024

By the end of this year, Google will have stamped out the internet’s last remaining third-party cookies. Cue the funeral hymns. There’s no need to panic. While third-party cookies fueled…

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Understanding Single-View Customer Identification Process

By Seth Hirsch | June 6, 2024

In a blog published on Jul 22, 2024 Google announced that its long awaited plan to deprecate 3rd-party cookies on Chrome is likely not happening. The blog stated that given…

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How to Save Your Historical Data From the New Google Analytics

By Seth Hirsch | May 30, 2024

In July of last year, Google began sunsetting the legacy version of Google Analytics, commonly known as Universal Analytics (UA). In its place was the fully revamped Google Analytics 4…

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