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What to Know About Server-Side Tracking, a Solution for a Cookie-Free Future

By Lachlan Brown | June 20, 2024

By the end of this year, Google will have stamped out the internet’s last remaining third-party cookies. Cue the funeral hymns. There’s no need to panic. While third-party cookies fueled…

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Understanding Single-View Customer Identification Process

By Seth Hirsch | June 6, 2024

In a blog published on Jul 22, 2024 Google announced that its long awaited plan to deprecate 3rd-party cookies on Chrome is likely not happening. The blog stated that given…

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