amazon Archives

What Black Friday & Cyber Monday Revealed and How to Win the Rest of Q4

By Acadia | December 11, 2025

The dust has finally settled on Black Friday and Cyber Monday 2025, and what’s left is one clear snapshot of how quickly ecommerce is evolving. Shoppers moved earlier, deal windows…

The Biggest Takeaways From unBoxed: Democratization, Simplification, and the Rise of Agentic Advertising

By Ross Walker | December 2, 2025

With some distance from the major unBoxed 2025 announcements, the broader arc of Amazon’s advertising strategy is much easier to see. Across 14+ product updates, three themes shaped nearly every…

How to Win Customers in the AI Search Era | AI Engine Optimization Guide for Marketers

By Scott Walldren | November 12, 2025

About the Authors: ✍️ Scott Walldren is the Head of SEO at Acadia ✍️ Matt Rosenfeld is the President of CRUSH, an Acadia Company Summary: AI engines like ChatGPT, Claude,…

What is the “Incrementality” of Amazon DSP? From Guesswork to Measurable Impact

By Pat Petriello | October 30, 2025

✍️ About the Author: Pat Petriello is the Director of Retail Marketplace Strategy at Acadia When this article was first written in 2024, advertisers faced a persistent challenge: proving…

Amazon Hikes US Fees in 2026: What Sellers Need to Know

By Tamara Vukovic | October 20, 2025

✍️ Tamara Vukovic is a Retail Marketplaces Account Operations Manager at Acadia. Amazon’s 2026 fee updates take effect on January 15, bringing another round of FBA and referral fee adjustments.…

Omnichannel Budget Allocation in the Age of Retail-Agnostic Shoppers

By Ross Walker | September 25, 2025

✍️ About the Authors: Ross Walker is the Retail Media Team Lead at Acadia. | Damiano Ciarrocchi is a Senior Retail Media Manager at Acadia. – – – Retail…

OLV: The Hidden Gem of Your Marketing Mix

By Ross Walker | September 11, 2025

If you’ve been running Amazon ads for more than a few quarters, you’ve probably felt the squeeze. Sponsored Products are more expensive than ever. Sponsored Brands and Streaming TV have…

Amazon DSP 2.0: The New Approach for Sustainable Growth on Amazon

By Pat Petriello | August 13, 2025

✍️ About the Author: Pat Petriello is the Director of Retail Marketplace Strategy at Acadia and a Thought Leader in the eCommerce space. Most brands are still treating Amazon DSP…

The Full Guide to Selling Grocery & Gourmet Foods on Amazon

By Julie Spear | August 12, 2025

More and more consumers are looking online for household purchases, rather than battling the stores. Groceries and household essentials sold over $100 billion in gross sales in 2024. This presents…

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