amazon
Why Retailers Shouldn’t Charge Brands for Media Analytics
https://acadia.io/wp-content/uploads/2024/04/Damiano-and-Ross-Hot-take.mp4 Amazon has inspired an entire industry to rethink the way it works. Its closest competitors, including Walmart, Target and Kroger, have borrowed from the Amazon playbook in order to…
Read MoreNew Amazon Marketing Cloud Capabilities
On a recent episode of the eCommerce Braintrust Podcast, host and Acadia’s Head of Retail Marketing Place Services, Julie Spear spoke with Ross Walker, retail team lead at Acadia about…
Read More2024 Amazon Seller Logistics Programs Overview
On a recent episode of the eCommerce Braintrust Podcast, host and Acadia’s Head of Retail Marketing Place Services, Julie Spear spoke with Armin Alispahic, operations team lead for the retail…
Read MoreAgency vs Software: What’s the best solution to manage your brand’s Amazon and Retail Marketplace channels?
In the ever-evolving world of digital retail, brands face a daunting choice when seeking support for their Amazon and other retail marketplace operations: should they partner with an agency or…
Read MoreWhat is the “Incrementality” of Amazon DSP? Two different approaches, two vastly different outcomes
It makes me feel old to say that Amazon’s DSP (demand side platform) has been around for over 10 years now. As the platform matures over the years, Amazon has…
Read MoreThe Trouble with the Reseller Model for brands selling on Amazon
In the swiftly evolving landscape of e-commerce, Amazon stands as a colossus—offering brands a platform of unmatched reach but accompanied by an array of challenges and complexities. As such, companies…
Read MoreAcadia is an Amazon Advanced Partner
Each year, Amazon recognizes the accomplishments of top-performing digital advertising partners globally by awarding Advanced Partner status as part of the Amazon Partner Network program. As an Amazon Ads advanced…
Read MoreNew Amazon FBA Fees in 2024 Could Cost Sellers Big Time – Are You Prepared?
Amazon is set to implement several significant changes to its fee structure for sellers on Seller Central, which will impact various aspects of selling on the platform. This is a…
Read MoreBlack Friday/ Cyber Monday Recap: A Strategic Approach Yields Record-Breaking Sales
As we unpack the frenzy of Black Friday and Cyber Monday (BFCM), I’m excited to share some insights and strategies that not only led to incredible sales for our clients…
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