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Running Ads on Amazon Fresh, Whole Foods, and Amazon Is Wildly Different – Here’s How to Make It All Work

By Danilo de Castro Alvares | November 21, 2023

Whole Foods, Amazon Fresh, and Amazon.com. All retail channels owned by the same company, which just so happens to be the 3rd largest advertising platform in the world. So advertising…

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How selling on the Walmart Marketplace is different to selling on Amazon

By Kiri Masters | October 19, 2023

Walmart is becoming an enticing growth opportunity for many brands who sell on Amazon.  Walmart has been aggressively growing its marketplace capabilities including advertising improvements, rich product pages, and its…

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Aligning Sales and Marketing Orgs to Prepare for an Ecomm Future

By Kiri Masters | September 21, 2023

This is a summary of an interview from the Ecommerce Braintrust podcast.  Kiri Masters, Acadia’s head of retail strategy, speaks with  Ben Galvin, Vice President of Sales, National Accounts at…

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Two Ways Amazon Is Making It Harder For Smaller Brands To Succeed – And What To Do Now

By Kiri Masters | August 31, 2023

Kiri Masters is the Head of Retail Strategy at Acadia. Amazon wants to be the everything store, and while that path is paved with the hundreds of thousands of small…

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Yes, it’s August. But peak season prep starts now

By Kiri Masters | August 17, 2023

Kiri Masters is the Head of Retail Strategy at Acadia The peak shopping season has morphed and molded into a new shape: one that’s longer, lumpier, and in some sense…

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AI on Amazon: how brands can prepare to index their products in AI chat results

By Kiri Masters | August 3, 2023

Job postings on Amazon’s website earlier this year show that Amazon has plans to add generative AI to its shopping experience. “We’re working to improve shopping on Amazon using the…

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Which Amazon Vendor Marketing Programs Are Worth It?

By Armin Alispahic | June 15, 2023

Armin Alispahic is a team leader for Acadia’s retail marketplace services. For brands, there’s always a new program that Amazon’s Vendor Managers and Advertising Account Executives want to sell you…

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3 Reasons Why Premium Brand and Product Content Is Essential on Amazon

By Julian Galindo | June 1, 2023

Julian Galindo, Retail Account Manager at Acadia  For brands selling on Amazon, there is a huge opportunity to create unique and engaging brand experiences that will help them stand out…

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Four Strategies We’re Using To Help Our Clients Win on Amazon Prime Day 2023

By Logan Nielsen | May 25, 2023

Logan Nielsen is a senior retail marketplaces sales development manager at Acadia.   Amazon Prime Day 2023 is quickly approaching. Are you ready?  The summer retail holiday can offer brands…

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