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Advertising in the Age of Rufus: Breaking Down Sponsored Product Prompts
Ross Walker is the Director of Retail Media at Acadia. Meta: Amazon just moved Sponsored Products Prompts to general availability and started charging for them. Here’s what that means, why…
Read MoreTaming the Organic Wild: Rewriting Organic Strategy in the AI Era (Part 2)
Gary Hammerschlag is a Team Lead of Account Strategy – Retail Marketplaces. Matt Rosenfeld is President – CRUSH, an Acadia Company. This is Part 2 of a two-part series on…
Read MoreTaming the Organic Wild: Rewriting Organic Strategy in the AI Era (Part 1)
Gary Hammerschlag is a Team Lead of Account Strategy – Retail Marketplaces. Matt Rosenfeld is President – CRUSH, an Acadia Company. This is Part 1 of a two-part series on…
Read MoreHow to Buy Programmatic Media on Amazon DSP: A Complete Guide
About the authors: Danilo de Castro Alvares is a Senior Retail Media Manager at Acadia. Ross Walker is the Director of Retail Media at Acadia. – Amazon DSP (Demand-Side Platform)…
Read MoreAmazon Creator Connections Will Help You Drive Brand Visibility & Sales on Amazon
Amazon Creator Connections is transforming how brands collaborate with influencers and content creators on the platform. But despite offering significant benefits, this program hasn’t received the attention it deserves. Today,…
Read MoreWhat Black Friday & Cyber Monday Revealed and How to Win the Rest of Q4
The dust has finally settled on Black Friday and Cyber Monday 2025, and what’s left is one clear snapshot of how quickly ecommerce is evolving. Shoppers moved earlier, deal windows…
Read MoreThe Biggest Takeaways From unBoxed: Democratization, Simplification, and the Rise of Agentic Advertising
With some distance from the major unBoxed 2025 announcements, the broader arc of Amazon’s advertising strategy is much easier to see. Across 14+ product updates, three themes shaped nearly every…
Read MoreHow to Win Customers in the AI Search Era | AI Engine Optimization Guide for Marketers
About the Authors: ✍️ Scott Walldren is the Head of SEO at Acadia ✍️ Matt Rosenfeld is the President of CRUSH, an Acadia Company Summary: AI engines like ChatGPT, Claude,…
Read MoreWhat is the “Incrementality” of Amazon DSP? From Guesswork to Measurable Impact
✍️ About the Author: Pat Petriello is the Director of Retail Marketplace Strategy at Acadia When this article was first written in 2024, advertisers faced a persistent challenge: proving…
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