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Posts by Danilo de Castro Alvares

Running Ads on Amazon Fresh, Whole Foods, and Amazon Is Wildly Different – Here’s How to Make It All Work

By Danilo de Castro Alvares | November 21, 2023

Whole Foods, Amazon Fresh, and Amazon.com. All retail channels owned by the same company, which just so happens to be the 3rd largest advertising platform in the world. So advertising…

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Smaller Brands Continue To Feel Pushed Out of 1P as Margins Get Squeezed

By Danilo de Castro Alvares | June 7, 2023

Danilo de Castro Alvares, a retail media manager at Acadia, has noticed a similar trend with his clients. One brand he works with sold over $6 million of products via…

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