Danilo de Castro Alvares, Author at Acadia.io

How to Buy Programmatic Media on Amazon DSP: A Complete Guide

By Danilo de Castro Alvares / February 18, 2026

About the authors: Danilo de Castro Alvares is a Senior Retail Media Manager at Acadia. Ross Walker is the Director of Retail Media at Acadia. – Amazon DSP (Demand-Side Platform)…

Running Ads on Amazon Fresh, Whole Foods, and Amazon Is Wildly Different – Here’s How to Make It All Work

By Danilo de Castro Alvares / February 20, 2025

Posted in amazon, PPC, PPC Advertising

Whole Foods, Amazon Fresh, and Amazon.com. All retail channels owned by the same company, which just so happens to be the 3rd largest advertising platform in the world. So advertising…

Smaller Brands Continue To Feel Pushed Out of 1P as Margins Get Squeezed

By Danilo de Castro Alvares / June 7, 2023

Posted in Acadia News

Danilo de Castro Alvares, a retail media manager at Acadia, has noticed a similar trend with his clients. One brand he works with sold over $6 million of products via…

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